Don Logan character returns in ‘Hungrythirsty’ ad for Oak

A crazed man inspired by the Don Logan character played by Ben Kingsley in the film Sexy Beast has returned in the new ad for Oak by The Monkeys.

When the character Sergeant John Henry was first introduced over a year ago, it drew complaints for the public that it made light of people suffering from schizophrenia.

In the new ad, which takes a lighter, more comedic tack with a joke about real estate salesmen, the character walks through a fairground musing on the concept of ‘hungrythirsty’.

Scott Nowell, ECD said: “Last time the Sergeant John Henry character scared so many people into buying OAK, he had to do another one.”

The crazed man character was introduced by The Monkeys in October last year.


Credits – The Monkeys
Agency: The Monkeys
ECD : Justin Drape/Scott Nowell
Creative Director: Scott Nowell/Noah Regan
Art Director: Matt Heck
Copywriter: Alex Derwin/Damian Fitzgerald
Head of Broadcast Production: Thea Carone
Agency Producer: Jade Wannell
Group Content Director: Dan Beaumont
Executive Planning Director: Fabio Buresti
Content Director: Suz y Coman/Gini Sinclair
Content Manager: Kate Behne
Content Executive: Anthony Campagna
Production Company: Revolver
Executive Producer; Michael Ritchie
D irector: Simon McQuoid
Producer: Pip Smart
Sound: Song Zu


  1. Rachael
    28 Mar 12
    9:23 am

  2. Love it. Nice one Monkeys.

  3. jp
    28 Mar 12
    9:39 am

  4. i want to like this, but the ‘gags’ are making it hard for me to

  5. version
    28 Mar 12
    12:00 pm

  6. The first execution is one of the best TVCs in the last year or so. The second one feels a bit forced.

  7. Anon
    28 Mar 12
    12:18 pm

  8. Yeah, nah.

  9. Oakenfold
    29 Mar 12
    4:11 pm

  10. The comedy is too forced for me.