‘Don’t forget the Y’, urges Yalumba in new ad from KWP

yalumba adAdelaide ad agency KWP has created a new campaign for wine brand Yalumba.

The ad focuses on Yalumba’s cheaper wine portfolio Y Series with the tagline ‘dont forget the Y.’   

KWP managing director says Sylvia Mason said: “We have developed a totally integrated campaign that takes us from a four week burst of television and cinema advertisements, to in-store media and digital executions along the Eastern seaboard, followed by the addition of fresh point-of-purchase media in a second burst in February.”

The campaign will include point-of-sale executions and further TVCs to be rolled out in stages.

 

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