Don’t text and drive, warns Motor Accident Commission
Don't tweet and drive
Clemenger BBDO Adelaide is behind a campaign to stop South Australians from using their mobile phones while driving.
The campaign, for the Motor Accident Commission of South Australia, highlights the dangers of texting, calling or tweeting while behind the wheel.
Clems Adelaide has held the MAC business for five years, and this campaign follows a series of ads that have tackled speeding, drink and drug driving and low level speeding, known as creeping.
The agency’s boss Kim Boehm told Mumbrella: “While this is not the first time we’ve tackled mobile phone distractions for MAC, there’s no doubt that this is an area of growing concern in road safety. What we have tried to do with this campaign is demonstrate the distraction that the mobile phone creates in an interesting way – and highlight the dangers of this.”
Credits:
Creative Director: Karl Fleet
Copywriter: Jeremy Egerton
Art Director: Paul Stratton
TV Producer: Hayley Johnson
Account Director: Erik DeRoos
Director: Al Morrow
Production Company: JungleBoys
Great insight, expression and execution.
I hope this is taken up across the states – on high rotation.
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This is a well thought out and very engaging TVC ad. I agree with AdGrunt and hopefully it would run nationally and instill the idea in drivers that not only crashes occur with alcohol, distractions too is potentially a big hazard while your out on the road.
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