Doritos brings back ‘make an ad’ consumer competition
Doritos has brought back its “Make an Ad, Make a Fortune” competition which invites consumers to make their own ads for the corn chip brand, this year enlisting Merrick Watts and increasing the prize money to up to $50,000.
Created by ad agency Clemenger BBDO Sydney, TV and radio personality Watts will be one of four judges involved in the competition. He is joined by Clemenger’s new joint executive director Michael Spirkovski and Paul Nagy and Australian actor and director, Matilda Brown.
The prize money has been increased from $20,000 last year, to $25,000 in prize money as well as $1 for every vote the winning entrant receives as a finalist up to a maximum of $25,000. Entries close July 26, 2010.
Other agencies involved in the campaign are brand and retail specialist Creative Activation, media buying by EightyK’s, Porter Novelli and digital by Clemenger Proximity.
Last year, the competition which was called “You Make it, We Play It” launched in February and it emerged that the Smith’s-owned chip brand had invited several individuals to enter prior to the contest being opened to the public.
William Crooks, who won competition, saw his ad aired on May 26, at 8.30pm in NCIS and 9.30pm in Lie to Me on Network Ten. Both times were announced with a special ad explaining his win.
The campaign has been inspired by a similar competition run by the chip brand in the US.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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This competition was a shambles last year, where many of the weekly prizes went to users named hjjkkuhhuii as people were abuseing the voteing system just creating accounts to get thier own votes up. I am very suprised that they are keeping the same system that failed to deliver any semblence of a fair competition. The competition just ends up being based on who can get more votes and not on the merit of the advert, this was proof as last year with a backlash on the system as people that felt wrong done by voted in the worst of the adverts chosen by the judges. There was also a huge push to have this investigated and aired by the tv program that looked at the advertising world and adverts but the name eludes me. Not to mention last time the competition having entrants before the time the public was allowed which this website even reported on, I would hope you keep a close eye on the competition and it’s mechanics.
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when you can’t come up with an ad idea for young males … create a bad UGC concept asking them to do the work.
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Everyone should band together to make the shittest doritos ads ever
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hoolly doritos!!!!!!!
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