Droga launches print campaign for Sail & Anchor
Ad agency Droga5 has launched a new print campaign for craft beer Sail & Anchor, which includes the brands Pale Ale, Amber Ale, Golden Ale and Kolsch.
Droga creative director Cameron Blackley said of the insight behind the campaign: “We established that pirates, buccaneers, privateers and coxswains are the fastest growing part of the community. Yet no-one was giving them, let alone hook-handed parrot-buggering skippers, a voice.”
“We felt that Sail & Anchor was just right for the kind of man who will give their opinion in the form of a 40-pound canon ball in the face, then stoically enjoy their beer,” he said.
The campaign will run in 80 pubs where it will be available on tap, in 320 bottle shops and 1,300 stores.
Credits:
- Agency credits:
- Creative Chairman: David Nobay
- Executive Creative Director: Duncan Marshall
- Creative Director and Copywriter: Cam Blackley
- Art Director: Daryl Corps
- Strategic Business Director: Ant Warne
- Business Manager: Magda Rybicki
- Strategic Director: Toby Harrison
- Print Producer: Rachel Williamson
- Typographer: The Craftshop
Good, honest work.
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Seriously, what the…!? Are they a serious agency or a bunch of students who couldn’t give a s….?
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Set sail with woolies own brand brew. Nice effort to pretend it’s something else.
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Droga doing Sail & Anchor, Banjo doing Crown Casino Perth…. where are the WA agencies???
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Woolies killed this iconic pub beer. Droga5 this ad has nothing to do with the sail and anchor. http://www.brewsnews.com.au/20.....wa-brewer/
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4 packs? 16 beers to the carton? It will never fly.
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Wow, no looking back for D5. Missing out on the biggest relaunch for VB, and now pumping out POS for a private label beer. Onwards and upwards
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I note after all the twaddle and ill conceived indulgent campaign twists and turns done to VB, and probably in light of its plummeting market share of late, its new owners SAB Miller have gone back to a Hard Earned Thirst.
We shareholders at Fosters are trying to get a Royal Commission in place to see where all the money was wasted and who is responsible.
I wonder what product benefit does a Woolies home brand have vis a vis all the other real brands of beer in the marketplace.
If it was me, i would have invented something about the product to claim. And let Jolly Roger et al tell that brand story.
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