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Droga launches print campaign for Sail & Anchor

Ad agency Droga5 has launched a new print campaign for craft beer Sail & Anchor, which includes the brands Pale Ale, Amber Ale, Golden Ale and Kolsch.

Droga creative director Cameron Blackley said of the insight behind the campaign: “We established that pirates, buccaneers, privateers and coxswains are the fastest growing part of the community. Yet no-one was giving them, let alone hook-handed parrot-buggering skippers, a voice.”

“We felt that Sail & Anchor was just right for the kind of man who will give their opinion in the form of a 40-pound canon ball in the face, then stoically enjoy their beer,” he said.

The campaign will run in 80 pubs where it will be available on tap, in 320 bottle shops and 1,300 stores.

Credits:

  • Agency credits:
  • Creative Chairman: David Nobay
  • Executive Creative Director: Duncan Marshall
  • Creative Director and Copywriter: Cam Blackley
  • Art Director: Daryl Corps
  • Strategic Business Director: Ant Warne
  • Business Manager: Magda Rybicki
  • Strategic Director: Toby Harrison
  • Print Producer: Rachel Williamson
  • Typographer: The Craftshop
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