Opinion | Features
- In this open letter, Mumbrella's Tim Burrowes reaches out to the many excellent staff working at the award-winning agencies DDB and Saatchi & Saatchi. So last week, you may have noticed we gave some coverage to your Press Lions-winning work on behalf of McDonald’s and Panasonic. Congratulations again. Some of you even got a namecheck in the credits. I’m talking to you,
- Young people from poorer backgrounds looking to get into careers in creative industries could be amongst the most hard-hit by the government's new 'earn or learn' social security policies argues Ruth Bridgstock, senior lecturer at Queensland University of Technology in a cross-posting from The Conversation. The old jokes about creative arts and humanities graduates serving at the local fast food outlet are hard to put to rest – they speak to long-held concerns around the value of creative degrees, and to worries that students of creative arts programs aren’t employable when they graduate.
- Mumbrella's Tim Burrowes began his media career 25 years ago today. He reflects on the changes journalism has seen during that time. A quarter of a century ago, I was feeling pretty nervous. A shy 18-year-old, who tended to blush if somebody spoke to me, I'd somehow mumbled my way into my first job in newspapers.
- Content marketing only works for brands that aim to do more than pollute people's social media feeds, argues Bite Sydney's Karen Coleman. Content isn’t anything new – it has always been the bedrock of a good communications in some form. And despite the current industry hype, content marketing isn’t new either. Brands are waking up to the need to engage with their consumers via relevant, targeted content marketing but unfortunately, the digital media explosion has contaminated some brands’ view of content.
- In this guest post, Jonathan Barouch argues that marketers need to stop asking the ROI on social media and start using it to do business. “What’s the return on investment of Social?” CEO’s are demanding an answer to this question. They know it’s important, but they are feeling exposed. They want to see the metrics before committing time and money to embedding social channels into the broader corporate mix. It is a difficult question to answer. You might just as well ask the CEO what the company’s ROI is for email, or its telephone connections
- In this guest post, PR agency boss Andrea Kerekes shares five buzz phrases about the world of public relations that she and her team have heard from potential clients. 1. It’s not emergency care. So don’t ask us to "triage emails", "take their pulse", "check their vital signs", "inject fresh blood" or "revive the patient".
- Serious questions have been raised over two Australian ad campaigns that won major awards at the Cannes Lions festival last month. The agencies and brands behind them have declined to answer those questions. In this open letter from Mumbrella's Tim Burrowes, he challenges the brand custodians of McDonald's, Panasonic and the Cannes Lions to help get to the bottom of things. Hi Richard, Mark and Terry, You may not know each other, so before I get to my point, allow me to introduce you all...
- New research suggests that women who go into the PR industry can go expect a starting salary of $6,000 less than their male counterparts. Industry bodies need to act, argues publicist Elly Michelle Clough. According to new figures from Graduate Careers Australia, the public relations industry holds the dubious honour of having the highest gender wage disparity of any industry.
- In this guest post, planner Marius Donnestad argues that the entire development and briefing process for creative strategy is broken. One quote recently shared on LinkedIn says: “The most dangerous phrase in the language is we’ve always done it this way”. While painfully aware that the majority of its output has little to no effect, the creative industry has so far failed to challenge the fundamental tenets on which its strategic and creative processes are built. Well, I’m going to give it a go.
- UTS's Jim Macnamara argues for greater regulation of native advertising in an article crossposted from The Conversation. UK media giant the BBC, a perceived bastion of editorial independence, this year moved to expand BBC Worldwide activities into blended advertising-editorial “client solutions”. It’s a sign the emerging practice now referred to as “native advertising” is becoming mainstream. Use of “embedded” approaches to advertising and promotion have been growing for several years and their forerunners, product placement and “advertorial”, have been around since the early 20th century.
- In this crossposting from The Conversation, George Brock argues that the British tabloids have had their day. So, Andy Coulson has been found guilty of plotting to hack phones – but former colleague Rebekah Brooks walked free after the jury in the hacking trial cleared her of all criminal charges. The verdicts mark more than the end of the case which has unfolded at the Old Bailey for the past eight months. They also come at the end of an era in British popular journalism. Not a golden age, certainly, but a distinct period during which tabloid or “red-top” journalism walked tall, looking down on more serious newspapers and their scruples.
- Events involving Peter Greste may seem far away, but they have a resonance for anyone working in the communications world, argues Mumbrella's Tim Burrowes There will be a fair few Mumbrella readers who hadn't heard of Peter Greste until this week. Now though, anyone who follows the news even slightly should be aware of him, following the Cairo court verdict.
- In this post which first appeared on The Conversation in March, Emad Shahi, professor at the American University in Cairo, sets out the press freedom issues which have seen the Australian journalist Peter Greste jailed in Egypt As I write this, 20 journalists – including several al-Jazeera reporters – are on trial in Cairo on charges of spreading disinformation and abetting terrorists. Their alleged crime includes operating without proper accreditation and conspiring with the Muslim Brotherhood, now a proscribed organisation, to tarnish Egypt’s international reputation.
- VPN on Cinema brand Dendy’s streaming service launch imminent
- Aussie_Austridge on Second search for Cannes Lion winning Panasonic and McDonald’s print campaigns draws a blank
- We need more knob heads like you. on An open letter to the staff of DDB Sydney and Saatchi & Saatchi Sydney
- Lindsay. on Sun-Herald raises cover price to $2.80
- Lesley on APMA chairman admits tech-based competitions face hacking problem after Jeep issues
- yes but... on An open letter to the staff of DDB Sydney and Saatchi & Saatchi Sydney
- Tony on Hundreds of competition entrants left angry after they were unable to buy a Jeep
- Aussie_Austridge on Ten rejects analyst’s claim Family Feud will not solve 6pm audience woes
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- Australian Rugby Union and Turf Club to collaborate on events
- Adstream opens China office
- Society hires five to broaden services
- POPAI appoints Darren Pinks as managing director
- Australia and New Zealand Institute of Chartered Accountants launch Acuity magazine
- Whybin\TBWA secures Yellow Group brand project
- BBC First acquires The Missing
- APN New Zealand Media partner with Publisher’s Internationale’ Melbourne
- Terry, Richard and Mark: Tell me, are these winning Australian ads actually scam?
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- Jeep creates 'The World's Most Remote Dealership' to promote Cherokee
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- Optus recruits Josh Thomas to promote More Yes positioning
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- Hundreds of competition entrants left angry after they were unable to buy a Jeep
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- 25 things that have changed about journalism during my quarter century as a hack
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- Agencies won't say where Cannes Lions award-winning print ads ran
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- Dicko and Sarah Morice exit 2UE as part of schedule shakeup
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- Are women in PR being exploited?
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- Terry, Richard and Mark: Tell me, are these winning Australian ads actually scam?