Dumb Ways to Die pushes its plush toy range in online shop with new animated video
Dumb Ways To Die is spruiking its online shop selling soft toys of the characters with a new animated video featuring door-to-door salesman turned weekend killer Clod who needs some help to “break out”.
Last year saw Metro Trains use the campaign to mark a number of different occasions, from Valentine’s Day to April Fool’s and even the Running of the Bulls.
The original Dumb Ways to Die video, which was uploaded to YouTube in November 2012, had been watched more than 90 million times at the time of writing. It was created by McCann Melbourne, and is the most-awarded campaign ever at Cannes Lions.
Related content:
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
Talk about a campaign that’s outdone it’s usefulness
User ID not verified.
Much like my extraneous apostrophe
User ID not verified.
“Hugely awarded” yes, for that was the primary objective, along with public sector executives self-validating their spend.
Hugely effective? No.
Talk about Dumb Ways to Spend Public Money.
When your success or failure metrics are measured in fatalities, it’s not smart to indulge in hubris.
This recent government report tells the sad, wasteful story:
http://www.onrsr.com.au/__data.....14_WEB.pdf
User ID not verified.
Is Julian Frost still animating these? That guy is pretty amazing.
User ID not verified.
Mike: the linked report says *literally nothing* about the effectiveness or otherwise of the DWTD campaign. It doesn’t even allow a crude comparison of before-and-after trespass deaths in VIC, never mind a breakdown of causes in year-on-year change.
User ID not verified.
Why are the prices in US dollars? Presumably this money goes back to metro trains and subsidises public transport costs in Melbourne, correct?
User ID not verified.
Hey @Mike. So I don’t waste any more of my life reading the report, can you please point out the pages that back your claim?
User ID not verified.