Dumb Ways to Die takes five Gold Cyber Lions

McCann Melbourne has continued its stellar run at Cannes picking up  five Gold Cyber Lions and one Silver Lion overnight for its Dumb Ways to Die campaign.

However, Despite the strong showing the campaign did not take out the Grand Prix in the Cyber category which went to US agency Pereira and O’Dell.

Australian agencies last night picked up 11 Cyber Lions with McCann Melbourne the only agency to take out Gold or Silver.

Clemenger BBDO Sydney won two Bronze Lions for the Skittles Telekinze The Rainbow campaign. GPY&R, Leo Burnett and Reactive Media all took one Bronze Lion each.

The full Australian Cyber Lions winners list:

Gold Lions
McCann Melbourne Metro Trains Dumb Ways to Die – 5 Gold Lions

Silver Lions
McCann Melbourne Metro Trains Dumb Ways to Die

Bronze Lions
Clemenger BBDO Sydney Skittles Telekinze The Rainbow – 2 Bronze Lions
GPY&R Melbourne Australian Air Force Anytime Anywhere
Leo Burnett Sydney Coca-Cola Small World Machines
Reactive Media Save Our Sons The Most Powerful Arm Ever Invented

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

topics Cyber Lions Dumb ways to die McCann Melbourne

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