Durex lube ad okayed by ad watchdog

An ad for a sex lubricant that features a man straddling a woman from behind while giving her a massage has been okayed by the advertising watchdog.

Among the complaints volleyed at the Ad Standards Bureau included encouraging teen sex by airing the ad around adult comedy Family Guy.

One read: “Sexual scenes can quite clearly and obviously be seen and I think that the sex industry is starting to cross the line. I’m also pretty sure that a lot of younger teenagers younger than 15 or 16 are watching a program called Family Guy.”

The ad for Durex Play Massage 2 in 1 Gel aired on pay-TV during M rated TV shows.

The ASB considered that most members of the community would find the content mildly sexually suggestive, and deemed that the ad “treated sex, sexuality and nudity with sensitivity to the relevant audience.”

Comments


  1. Bucks is back
    21 Aug 12
    3:39 pm

  2. I find it misleading, more than offensive.

    1) it didnt fix the squeek in my bed, or door, or sewing machine, or garden gate…

    2) guys like that, dont get girls like that.

  3. ^ all good points raised by comment 1
    21 Aug 12
    4:05 pm

  4. “I’m also pretty sure that a lot of younger teenagers younger than 15 or 16 are watching a program called Family Guy.”

    hmmm….

    I’m also pretty sure that the content of Family Guy can be a lot more suggestive and offensive than the Durex ad.

  5. Jack B. Nimble
    21 Aug 12
    5:10 pm

  6. Given the position, should that title be ‘okayed by ad watchdoggy’ ?

  7. Daniel-Jacob Santhou
    22 Aug 12
    10:30 am

  8. I don’t think it’s a good ad. I get the idea: it’s a good lubricant.

    But the execution seems tacky to me…

    Cheers,

    Dan

  9. Hmmm
    22 Aug 12
    1:10 pm

  10. Limp!

  11. Eric A Blair
    22 Aug 12
    4:59 pm

  12. Very average.

    Lets pretend these guys are having sex and trick that dumb viewer into looking…ye ha and so hilarious everyone will want one.

    Not sexy, big or clever and another mediocre advertising effort. Where has all the good creative gone?