Earphone Bully wins next round of Sirens radio awards
Earphone Bully, was written by Marianne Harvey, Cristian Staal and Raphie Barnett from SapientNitro in Brisbane and Ralph van Dijk from Eardrum in Sydney.
The ad, which was the Australia’s only Gold Radio Lion at Cannes this year, won the single, craft and overall categories in round two of the 2013 Siren Awards.
Judge Tommy Cehak from agency JayGrey said: “Earphone Bully was the clear winner for Sirens Round 2. A haunting and disturbing entry that’s expertly crafted and uses the radio medium in an innovative way.”
The ad, best listened to with headphones, puts the listener in the shoes of the victim of bullying.
The campaign can be used for any anti-bullying organisation including Reach Out, Project Rockit and Bullying No Way and with a bank of 600 names can be personalised to pass on to friends.
The campaign was backed by a website to help children speak up against bullies.
Two ads were highly commended in the single category, GPS for Transport Accident Commission, written by Sharon Condy and Josh Murrell of Grey Melbourne;
And Gay Toast Soldiers for Golden Eggs written by Alida Henson and Matt Dickson for Southern Cross Austereo, Perth.
H&R Block’s Fleunt in Tax, written by Tim Chenery and David Roberts from Us Sydney were highly commended in the campaign category.
In the campaign category, the winner was VLine’s Facebook, On Exchange and The Set, written by Natasha Wood, Tristan Graham and Matt Stoddart from McCann Melbourne.
In the craft category, behind Earphone Bully, sound engineer Mike Lange of Cutting Edge was highly commended for V8 Supercars Team Vodafone.
As was Eardrum’s van Dijk and Paul Taylor of Sound Reservoir for Commercial Radio Australia’s Ear App.