Ed St Giles joins The Sweet Shop roster

Australian production company The Sweet Shop has added director Ed St Giles to its international roster. It’s his first foray into advertising.

The director of BBC2’s The Little Paris Kitchen as well as directing episodes of Gordon Ramsay’s Best Restaurant and MasterChef.

The Sweet Shop’s executive producer and managing director Wilf Sweetland said: “We’re really excited to have Ed on board. He’s shown that he can create beautiful, engaging films whether working in a huge studio environment or in a tiny Parisian flat. And with The Little Paris Kitchen he proved that he can make something contemporary and unique, despite working in the most tried and tested of formats.”

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