Edelman named as PR consultancy of the year
Edelman has been named as the Australian PR consultancy of the year by PR analysis site The Holmes Report.
The achievement comes less than a year since CEO Michelle Hutton joined the agency from Hill & Knowlton.
According to The Holmes Report:
“Edelman galvanized its presence in Australia in 2010 by hiring Michelle Hutton, one of the best respected practitioners in the market, away from Hill & Knowlton. Under Hutton’s leadership, the Australian operation—which includes offices in Sydney and Melbourne—was one of the fastest-growing in a generally impressive Asia-Pacific region last year.
“There was new business from clients such as Samsung, Wrigley and Nature’s Own, and new hires including Grant Thomas as director of technology in Sydney and Trevor Young as director of strategy and innovation in Melbourne.
“The firm has also extended many of its high-profile global thought leadership activities to Australia: the firm conducted its Trust Barometer, Asia-Pacific Digital Brand Index, and GoodPurpose research into the market.
“The arrival of new regional chief executive David Brain, who will be based in New Zealand, gives the firm even stronger presence in the region.”
Last week it emerged that WPP was taking legal action against Hutton over an alleged breach of contractual obligations.
great win for the rejuvenated Edelman.
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wow – nice one Edelman!
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Thanks 2paclives – great name by the way! 🙂
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I resigned H&K last year and took on Edelman before M.Hutton took over. Since then all the Edelman talent that won our pitch have slowly left and now I feel like I’ve rehired H&K against my will.
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But Edelman doesn’t have an office in NZ? Or is David Brain setting one up?
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@The Client – as with any relationship, don’t stay in it if it’s against your will – it’s not beneficial for either party. Awards are certainly a recognition of what the agency has achieved, but it doesn’t mean that it’s satisfying for everyone. Hence I’ve never attempted to have a relationship with Miss Universe 😉
As for Edelman, congratulations on the turnaround! Must be a good feeling in the office.
As for mUmBRELLA – well done on finding a picture of Michelle that looks like her, you should pass your photo skills on to the AFR…
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@The Kiwi – David is our lone wolf in NZ. He is based there because that is where his family is. There are no current plans for setting up a NZ Edelman office.
@Jorn – Thanks for your congratulations. Oh and on the pic we kinda liked the one in the AFR – we are still giving Michelle a hard time about it.
@The Client – We highly value all our client relationships. To hear a client is unhappy is something that upsets us. Can I suggest you give us a ring and we can discuss. That will likely bring about the best outcome.
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