Election 2016 kicks off: The ads so far
Minutes after Prime Minister Malcolm Turnbull fired the starting gun on a marathon election campaign on Sunday the major parties sprang into action getting their first ads to air, including spots in prime time shows on free-to-air TV last night.
Minutes after Prime Minister Malcolm Turnbull fired the starting gun on a marathon election campaign on Sunday the major parties sprang into action getting their first ads to air, including spots in prime time shows on free-to-air TV last night.
Here’s a wrap of the first ads to hit the airwaves so far.
The first salvo from the Liberals of the election campaign went straight for Bill Shorten and his credibility on sticking to a message:
https://www.youtube.com/watch?v=MFNiLcl-5Ss
But Malcolm Turnbull fronts the majority of the campaign ads from the Liberals which aired on Sunday night, focussing on policies such as the “innovation economy”.
https://www.youtube.com/watch?v=vEZ8QhOKXeA
The plan to create more jobs by getting the Australian construction commission to lower costs:
https://www.youtube.com/watch?v=AOBWZ7Z3AYk
And their plan for a strong new economy:
https://www.youtube.com/watch?v=BRYERUp5pPU
Labor has also chosen to put its leader front and centre of its campaign and appears to be eschewing negative campaign tactics with a newly-polished Bill Shorten touting ‘100 Positive Policies’:
https://youtu.be/O087wPoKuP8
While ads on its Youtube channel look at specific areas such as Labor’s plans for education:
And highlighted its fight for working and middle class Australians:
The Palmer United Party’s individual candidates are also getting into the mix with animated messaging, spearheaded by Senate candidate Dio Wang going for a literal approach to address West Australian voters:
Senate candidate Dio Wang is also making sure the West Australians get the GST message:
And warning that food is being taken from the mouths of babes:
“Every election is a sort of advance auction of stolen goods.” – H.L.Mencken
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Labor definitely nailing the ads so far. Short, sharp and positive in tone. If they can keep their nerve it will do well.
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