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Opinion
The keyboard warrior of Twitter
In this guest post, NBN staffer Scott Rhodie writes an unofficial, personal view on his experience with a hostile Twitter critic.Last night I had a strange incident. While on Twitter I noticed someone saying that Australia’s NBN is already outdated. I wrote a small note back explaining they were incorrect.
And their response? The lovely gentleman (whose Twitter profile says: ‘Father of 5 kids, Loving Grandfather of 10 Grandchildren,and 2 Great Granddaughters. love to give heaps to Pollies and Poofters’) said to me: “Go and lick Gillards C*** out U commie Prick”
What's in a name?
In this guest post, Moensie Rossier wonders about the power of names for brands and marketers.
Brands have been having a bit of fun with names lately, not to mention a fair bit of success. Interbrand just named a headhunting firm Cloak & Dagger. And ‘Share a Coke’ showed how much power there is in a name.
The Coke campaign effectively short-circuited the usual mechanics of communication. It undoubtedly stroked people’s egos. But, I believe, its success stems from the fact that it directly and automatically affected people’s behaviour, rather than doing so indirectly by shaping attitudes.
Best ads from Super Bowl 2012
The Super Bowl is all done and a team from North America won. But as well as some sort of sporting event, it’s the world’s biggest advertising showcase. See the best of them right here… and please tell us what you think.
How to debunk media myths
In this post, UWS’s Ullrich Ecker, John Cook and Stephen Lewandowsky argue that cognitive science can help PRs form strategies in managing media misreporting.
A growing cohort of commentators has bemoaned the descent of contemporary political “debate” into a largely fact-free zone.
How about simply focusing on what consumers want?
In this guest post, Peter Mountford argues that brands should think more about what is really going on for consumers
Who here is hoping their favourite brand of toilet paper is going to be organizing a flash mob on their way home from work today?
What the Optus web copyright victory means
In this analysis first published on The Conversation, RMIT’s Marita Shelly examines the implications of Telstra’s defeat over the online rights to the AFL broadcast deal
This week’s Federal Court ruling that Optus customers are able to view sporting matches minutes after they are streamed live without breaching copyright is a landmark decision that alters our understanding of copyright law, and has significant implications for the AFL’s broadcasting rights deal.
Does Gina Rinehart’s bite of a chunk of Fairfax make her an oligarch?
In an article that first appeared in The Conversation, Mark Rolfe wonders whether the mining magnate’s move could turn Fairfax into something resembling America’s Fox network.
Australia’s richest person Gina Rinehart has moved to increase her stake in Fairfax Media, owner of The Age, Sydney Morning Herald and a number of radio stations. Rinehart has already shown her desire to play a role in public life, campaigning against former Prime Minister Kevin Rudd’s aborted mining tax. She has also demonstrated a willingness to make media investments to ensure her pro-business worldview is promulgated.
What does this latest move by Rinehart mean?
Gillard's Australia Day crisis
PM Julia Gillard’s media adviser Tony Hodges has been forced to resign over the Australia Day tent embassy debacle.
It came after it emerged he had revealed opposition leader Tony Abbott’s whereabouts, leading to both politicians being rescued by police in ugly scenes.
Mumbrella editor Tim Burrowes and advertising practitioner Jane Caro debate the topic on Weekend Sunrise’s masters of Spin segment:
The biggest cock-up I made in business
In this guest post, Chris Savage urges agency staff to live the brand.I still shudder when I think about how incredibly stupid I was when I made the biggest stuff up of my career. And then, 18 years later, I did it again. Do not make this mistake with your clients. Ever.
Hey Groupon. Thanks for fucking up email
In this guest post, Daniel Monheit warns that group deal overload is devaluing email marketingEmail marketing used to be fabulous. Back in the heady days of 2010, brands would work hard to build up well qualified databases, upon which they’d bestow carefully crafted correspondence filled with information, offers and incentives. The recipients, of course would be delighted: “Oh look! An email! From one of my favourite brands! And it’s 40 cents off at Woolies this week!”.
The staggering sway of Harold Mitchell
The Power Index today names Aegis Media chairman Harold Mitchell as the most powerful person in Melbourne. Andrew Crook profiles him.
Harold Mitchell takes pride in dispensing with the niceties. When The Power Index visited his South Melbourne private office before Christmas, fresh remains were scattered all over the boardroom table.
Share a Coke with… the moronic masses
The most-read story on Mumbrella last year, with not far off 100,000 page views, was a fairly humdrum yarn about the launch of Coca-Cola’s name-on-a-bottle campaign.The headline, “Coca-Cola puts people’s names on bottles in ‘Share a Coke’ campaign”, though hated by any self-respecting sub-editor, was loved by Google. And in rushed what can be politely described as the public.
Assumptions kill creativity
In this guest post, Gual Barwell disagrees that the sales success of the Old Spice social media campaign was overstated.Yesterday’s post from Cathie McGinn suggested the Old Spice campaign failed to connect with consumers. Based on the facts and figures, I disagree.
What Old Spice and Wieden + Kennedy has done and done phenomenally well is to create a franchise.
The SMH's readers (are wrong) editor
We are now about five months into the reign of Australia’s first readers’ editor. And I don’t think it is working.
It struck me at the time of Judy Prisk’s appointment to the Sydney Morning Herald that the fact that her boss was editor-in-chief Peter Fray was not going to be ideal if she was going to be the independent voice of the reader.
The emperor's new fragrance: Old Spice’s campaign failure
In this guest post, Cathie McGinn slays a sacred cow of 21st century marketing – the highly awarded Old Spice campaign.One of the biggest myths of recent times (by which I mean a story of great heroism and triumph we’d all like to believe but deep down know to be untrue) is the Old Spice social media campaign. It’s been much lauded and awarded as an example of outstanding content, a creative and collaborative way of connecting with consumers and driving a record increase in sales.
Eleven of the world’s best ads
Last week saw the Cannes Lions advertising awards – a global competition showcasing the world’s best ads.
It was a poor year for Australia (and indeed downright disastrous in the print category) but there were plenty of good ads from the rest of the world.
For those unfamiliar with the Lions, over a week, trophies are handed out across every advertising discipline, to agencies from across the world.
As well as Bronze, Silver and Gold, the ultimate winner of each category picks up the Grand Prix. In theory, it’s a list of the world’s best ads.
So here, based on the Cannes Lions juries’ verdicts, are the world’s 11 best ad campaigns of the year (you can click on the links to read more about the strategies behind them):
Film: Wieden + Kennedy Portland, USA – Old Spice – ‘The Man Your Man Could Smell Like’
Film Craft: RSA Films, London – Philips Cinema TV – ‘The Gift’.
Integrated Wieden + Kennedy, Portland’s, ‘Livestrong’ for the Nike Livestrong Foundation
Titanium: Crispin Porter + Bogusky, Boulder – Best Buy’s ‘Twelpforce’
Press: ALMAPBBDO São Paulo, Brazil – Billboard magazine
Outdoor: Anomaly New York – Diesel Apparel
Direct: Special Group, Auckland – Orcon + Iggy Pop
Cyber: DDB Stockholm – VW – The Fun Theory & Livestrong Nike Chalkbot (as above)
Radio: No Grand Prix awarded
Promo: TBWA\CHIAT\DAY LA, USA – Gatorade – Replay
Design: Happiness Brussels – IQ font – Toyota
Grand Prix for Good: Abbott Mead Vickers BBDO, London – Metropolitan Police – ‘Choose a Different Ending’
June 27th, 2010 at 6:41 pm
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Comments
28 Jun 10
2:33 am
Awesome stuff))
28 Jun 10
11:57 am
hate to be a party pooper but the AMV ad is a direct copy of a BRILLIANT idea 7 years ago by publicis dialog which won the dma grand prix at the time.
See some details here
http://www.marketingmagazine.c.....-activity/
This campaign actually generated 10% – yes 10% – donation to eyeballs ratio!
Can’t wait for the internet on TV over here
28 Jun 10
1:08 pm
Choose a different ending has to be one of the most innovative and immersive campaigns that I have come across in a long time. They deserve the Grand Prix and I hope the results were what they planned on achieving. Congratulations to everyone involved.
28 Jun 10
5:59 pm
How is this a poor year for Australia? 44 lions in total by my count, a Grand Prix for media, and 11 Golds in total. Not too shabby at all for a nation of twenty-something million.
What would have been a more appropriate figure?
28 Jun 10
6:10 pm
Hi Mg,
Fair point – At the time I wrote that post, I didn’t have the final results. The solid performance in the final day’s Film Lions lifted things back up somewhat – not quite as good as last year’s Best Job- driven highs, but not bad.
Cheers,
Tim – Mumbrella
29 Jun 10
1:40 am
Tim, I’ve just worked out the world rankings for 2010 Cannes Lions: Australia once again ranked #6; NZ placed equal 9th. A bloody good performance by the Australasians… http://www.campaignbrief.com/2.....-aust.html
29 Jun 10
1:46 am
In your list above you haven’t included Australia’s Media Lions Grand Prix, won by Leo Burnett Sydney for Canon ‘EOS Photochains’:
http://www.campaignbrief.com/2.....out-m.html
29 Jun 10
8:46 am
Samsung Canada ran an awesome ‘choose your own adventure’ style you tube campaign in 1998. Let the instinct guide you – http://www.youtube.com/watch?v=HoOCiaxIZF4
29 Jun 10
10:32 am
Hi Lynchy,
It was deliberate. I left out the PR Grand Prix too. I’m not sure you could count media and PR as advertising.
Cheers,
Tim – Mumbrella
29 Jun 10
11:38 am
Pretty serious omission if you’re going to categorise our showing as ‘poor’.
‘Everything under Australia’s media and marketing umbrella.’
30 Jun 10
3:54 am
Tim, doesn’t Mumbrella stand for everything under the media and advertising umbrella? I think our industry should definitely be celebrating an idea for a major brand, Canon, which transcends both the advertising and media industries. This idea is world class and shows that no matter which banner you march under, media or advertising, we are all lead by great ideas. Pretty massive omission.
30 Jun 10
9:48 am
Hi Advermedia person,
I totally agree that all comms ideas are worth celebrating. But it just so happens that this particular post was about the best creative campaigns.
Being the media category, the grand prix will have been given for the media thinking, not the execution.
Cheers,
Tim – Mumbrella
1 Jul 10
12:41 am
Thanks for your reply Tim. However I have to say your thinking is pretty old school. This same ‘media thinking’ also picked up a gold in Direct at Cannes and was a recent Silver winner at Clio in Integrated. Trust me, you don’t win in media without a great creative execution. Would you have posted LynxJet a few years ago?
Also, #6 in the world for Australia is a bloody great year. Spread the love my friend. The slaughtering of Droga 5 is a bit rough as well. I guess everyone’s entitled their opinion but surely there is something positive happening in the world.
1 Jul 10
9:58 am
I don’t think I disagree, Advermedia. It’s good media thinking.
But again, it’s not the ad that won the award, it’s the media strategy.
It so happens that the same agency did both (which in itself is a massive criticism of the Cannes Media Lions – media agencies don’t seem to have the award-entering skills to win this category, so it tends to be dominated by ad agencies. You put your finger on it: “you don’t win in media without a great creative execution”. isn’t that a big flaw of the category?)
Again, this post is the best ads, not the round-up of grand prix winners, or round-up of best communication ideas (to include the PR category too). There’s a place for that, but this piece isn’t it. If I was doing a post on the ten bets PR camapigns (which seems like a good idea, actually), I wouldn’t include ads.
Cheers,
Tim – Mumbrella
1 Jul 10
3:19 pm
Media agencies certainly do have the award entering skills. OMD Auckland won the Media Lions Grand Prix in 2007, Universal McCann Sydney won it in 2006 and in 2002, Mediacom Tel Aviv in in 2005, OMD Santiago in 2004 and 141 Palace Plus Auckland in 1999
1 Jul 10
3:26 pm
By the way, while Leo Burnett Sydney entered Canon EOS Photochains, some credit should also go to media agency MEC Sydney.
2 Jul 10
12:01 am
lynchy. stop.
2 Jul 10
8:02 am
16, so if MEC Sydney had bothered to enter the award they would have won the Media Grand Prix? Bet they wish they made the effort!
And if they were the media agency how could Leo Burnett win it?