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Opinion
After Harold
The ‘Harold rumour’ rarely goes away.
Last time round WPP was rumoured to be looking at buying Mitchell Communication Group. On another occasion one of the trade magazines hoaxed a rival into reporting that Telstra was the buyer.
This time, the rumour appears to have a great deal more substance. Read more »
Intelligent TV – the next big thing?
I was, I must confess, mistaken about last night’s Gruen Nation. Read more »
Masterchef: Homophobic? No. Racist? No. Ageist? Maybe
In this guest posting, Tactical TV’s Tony Richardson argues that Masterchef shows Australian TV audiences are ready for multiculturalism but not older faces
When the popularity of a TV show bumps the prime minister and the leader of the opposition to an earlier time slot, you know you have a phenomenon. Read more »
Bad enough the SMH iPad app is just a PDF, forcing a print subscription is insane
So yesterday Fairfax launched its Sydney Morning Herald iPad app. The strategy – designed to shore up print – and the execution – already derided by users as a “glorifed PDF reader” – are both laughable.
If there were ever doubts that Fairfax is two companies pulling in different directions, then the handling of the iPad app dispels them. Read more »
Is a kettle boiling a good ad?
So would you watch a kettle boiling? The weekend magazines carriedied an unusual ad.It was a plain, unbranded address for the url Life is too short.com.au. Read more »
Guest post: Why Sensis believes in the cause
After Mumbrella criticised the Facebook campaign by Sensis to give socks to the homeless, we invited the brand to explain its thinking. In this guest posting, Sensis communications manager Danielle Horan explains the background to the idea
The debate about the intention behind the Sensis 1234 Warm Up campaign certainly unearthed a range of differing opinions. Read more »
Hungry Jack’s – something to sing about
I often enjoy giving the Hungry Jack’s ads a kicking, so it’s good to see a new one where there’s an interesting idea. Read more »
The big election question
As an occasional media commentator, I’m sometimes asked: ‘Tell me Tim. Given that politicians want to engage the electorate beyond the hardcore politics junkies, would it be a good idea to schedule the leaders’ debate at the exact same time as the final of Masterchef, arguably Australia’s favourite TV programme and likely to be the most watched show of the year?” Read more »
Why this is NOT the Twitter election
If you read the last few days’ papers, you would think that the Twitterati will decide the outcome of the election. Read more »
Paging the fun police
While any brand has to worry about the legal implications of running a contest, there does come a point where the entire thing looks so unappealing it may be worth going back to the drawing board. Read more »
Oh PETA
This ad is a tough watch.
If you don’t want to see seals being clubbed, then don’t watch. Read more »
Sensis – social responsibility isn’t about patronising the needy about their socks
I wish I could put my finger on what it is that makes this social issues campaign for Sensis feel so icky: Read more »
Old Spice: Best use of social media yet?
Today has been a good day. You know those very rare moments where you see an advertising idea and you can recognise not only how good it is, but how it’s going to inspire other great work? What Old Spice did next is one of those moments.It combines great advertising, great writing, a huge PR idea and excellent use of social media as a two-way channel. Read more »
If that’s how paywalls work then we’re utterly flipping screwed
So tonight, for the first time, I went behind Fairfax Media’s pay wall.
Based on that experience, if the future of journalism is paid content then every one of us working hacks is utterly screwed. Read more »
Media Watch picks an odd target
I’ve got a nasty feeling I’ve finally gone native.
Much like Stockholm Syndrome where kidnap victims come to adore their captors, journalists have always been susceptible to a similar syndrome. Read more »
Elizabeth Arden launches outdoor campaign with bright pink bow
Elizabeth Arden has launched an outdoor campaign to promote its Juicy Couture Viva La Juicy fragrance, featuring a specially built ‘bow’.
The ads on JCDecaux sites have been placed in Sydney and Melbourne, with the outdoor media company responsible for creating the bright pink bow which replicates the one on the actual bottle.
Jane Villeneuve, Elizabeth Arden Australia marketing director, said: “We all know that consumers are bombarded with media messages through a multitude of channels and in a busy environment it is important to facilitate the deliverance of your brand message through engaging executions.
“The eye catching pink bows does just this, enabling us to animate the Viva La Juicy brand, bringing it to life in the eyes of the consumer.”
December 9th, 2009 at 9:55 am
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Comments
9 Dec 09
10:42 am
I wonder how long they’ll last this party season.
9 Dec 09
1:48 pm
I think the pink ribbon is actually owned by the breast cancer movement in the eyes of consumers… wonder if this will work for (associated with humanitarian cause) or against (message lost) them?
@version, I think you’re right – I give them two weeks max. I also give the agency who built them a sarcastic congrats for the $ they’ll make for replacing them. Sneaky work, lads.
9 Dec 09
2:13 pm
Agree the pink “ribbon” is owned by the Breast Cancer Foundation, but the bow looks nothing like it! I love it, and will definately try the fragrance!!
9 Dec 09
2:13 pm
This isn’t groundbreaking stuff, but I think it’s actually great. Very pretty & works well with the lanscape of the festive season.
@OtherAndrew I personally think this looks very different to the Breast Cancer ribbon as this is a bow (and a different shade of pink at that). I think the target will immediately differentiate.
9 Dec 09
2:25 pm
Well, looks like the jury has returned the verdict: it’s not the same as the BCF ribbon then.
It is SIMILAR though…
9 Dec 09
2:27 pm
in a time where retail activities are on the rise with the lead up to christmas, i think that in a CBD location like this, these Bows are perfectly placed and bring character to the advertisement. Many of us walk past these panels and ignore the messages we are continually exposed to everyday so its nice to see a change of sight and something interesting like this . . . simple yet effective.
9 Dec 09
2:32 pm
I’m gonna hit the streets and nick one i think…it’s fancy dress season haven’t you heard?
9 Dec 09
2:35 pm
Lady, bottom left hand corner, holding Myer bag, looking direclty up at the pink bow – did somebody say IMPACT?? Job done. Next…
9 Dec 09
9:13 pm
Certainly is a point of difference that catches your eye!To whoever made it….it really is the best looking bow I’ve ever seen!!
10 Dec 09
8:15 am
Amazingly these bows are not made in in some south east Asian sweatshop but in Australia, Sydney even, by a lady in the western suburbs who runs a business called That Special Bow http://www.thatspecialbow.com.au/
10 Dec 09
3:11 pm
Great to see a cosmetic / fragrance advertiser venturing down a route that is not so dominated by the questionable ‘premium’ positioning within a magazine or gwp (though am sure these are elements of their campaigns) .
Execution:
Expensive = Yes
Impactful = Yes
Drive wom + most likely.
Tick
10 Dec 09
8:39 pm
Wonderful! Amazing what a bit of colour and texture can do to advertising. Will def look up That Special Bow and try the fragrance and congrats to the lady who made all the bows, keep up the good work!