Comments on: Elizabeth Arden launches outdoor campaign with bright pink bow http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753 Everything under Australia’s media and marketing umbrella Sun, 12 Feb 2012 03:48:35 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ros & Prue http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23768 Ros & Prue Thu, 10 Dec 2009 09:39:13 +0000 http://mumbrella.com.au/?p=13753#comment-23768 Wonderful! Amazing what a bit of colour and texture can do to advertising. Will def look up That Special Bow and try the fragrance and congrats to the lady who made all the bows, keep up the good work! Wonderful! Amazing what a bit of colour and texture can do to advertising. Will def look up That Special Bow and try the fragrance and congrats to the lady who made all the bows, keep up the good work!

]]> By: Hamish http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23724 Hamish Thu, 10 Dec 2009 04:11:14 +0000 http://mumbrella.com.au/?p=13753#comment-23724 Great to see a cosmetic / fragrance advertiser venturing down a route that is not so dominated by the questionable 'premium' positioning within a magazine or gwp (though am sure these are elements of their campaigns) . Execution: Expensive = Yes Impactful = Yes Drive wom + most likely. Tick Great to see a cosmetic / fragrance advertiser venturing down a route that is not so dominated by the questionable ‘premium’ positioning within a magazine or gwp (though am sure these are elements of their campaigns) .
Execution:
Expensive = Yes
Impactful = Yes
Drive wom + most likely.

Tick

]]> By: Alberto Rosso http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23643 Alberto Rosso Wed, 09 Dec 2009 21:15:45 +0000 http://mumbrella.com.au/?p=13753#comment-23643 Amazingly these bows are not made in in some south east Asian sweatshop but in Australia, Sydney even, by a lady in the western suburbs who runs a business called That Special Bow http://www.thatspecialbow.com.au/ Amazingly these bows are not made in in some south east Asian sweatshop but in Australia, Sydney even, by a lady in the western suburbs who runs a business called That Special Bow http://www.thatspecialbow.com.au/

]]> By: Shazza http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23565 Shazza Wed, 09 Dec 2009 10:13:08 +0000 http://mumbrella.com.au/?p=13753#comment-23565 Certainly is a point of difference that catches your eye!To whoever made it....it really is the best looking bow I've ever seen!! Certainly is a point of difference that catches your eye!To whoever made it….it really is the best looking bow I’ve ever seen!!

]]> By: Works for me http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23449 Works for me Wed, 09 Dec 2009 03:35:10 +0000 http://mumbrella.com.au/?p=13753#comment-23449 Lady, bottom left hand corner, holding Myer bag, looking direclty up at the pink bow - did somebody say IMPACT?? Job done. Next... Lady, bottom left hand corner, holding Myer bag, looking direclty up at the pink bow – did somebody say IMPACT?? Job done. Next…

]]> By: LotsaKids http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23448 LotsaKids Wed, 09 Dec 2009 03:32:56 +0000 http://mumbrella.com.au/?p=13753#comment-23448 I'm gonna hit the streets and nick one i think...it's fancy dress season haven't you heard? I’m gonna hit the streets and nick one i think…it’s fancy dress season haven’t you heard?

]]> By: Cut-Through http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23442 Cut-Through Wed, 09 Dec 2009 03:27:56 +0000 http://mumbrella.com.au/?p=13753#comment-23442 in a time where retail activities are on the rise with the lead up to christmas, i think that in a CBD location like this, these Bows are perfectly placed and bring character to the advertisement. Many of us walk past these panels and ignore the messages we are continually exposed to everyday so its nice to see a change of sight and something interesting like this . . . simple yet effective. in a time where retail activities are on the rise with the lead up to christmas, i think that in a CBD location like this, these Bows are perfectly placed and bring character to the advertisement. Many of us walk past these panels and ignore the messages we are continually exposed to everyday so its nice to see a change of sight and something interesting like this . . . simple yet effective.

]]> By: OtherAndrew http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23440 OtherAndrew Wed, 09 Dec 2009 03:25:32 +0000 http://mumbrella.com.au/?p=13753#comment-23440 Well, looks like the jury has returned the verdict: it's not the same as the BCF ribbon then. It is SIMILAR though... ;-) Well, looks like the jury has returned the verdict: it’s not the same as the BCF ribbon then.

It is SIMILAR though… ;-)

]]> By: E. Sherman http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23429 E. Sherman Wed, 09 Dec 2009 03:13:38 +0000 http://mumbrella.com.au/?p=13753#comment-23429 This isn't groundbreaking stuff, but I think it's actually great. Very pretty & works well with the lanscape of the festive season. @OtherAndrew I personally think this looks very different to the Breast Cancer ribbon as this is a bow (and a different shade of pink at that). I think the target will immediately differentiate. This isn’t groundbreaking stuff, but I think it’s actually great. Very pretty & works well with the lanscape of the festive season.

@OtherAndrew I personally think this looks very different to the Breast Cancer ribbon as this is a bow (and a different shade of pink at that). I think the target will immediately differentiate.

]]> By: Love the Bows http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23428 Love the Bows Wed, 09 Dec 2009 03:13:05 +0000 http://mumbrella.com.au/?p=13753#comment-23428 Agree the pink "ribbon" is owned by the Breast Cancer Foundation, but the bow looks nothing like it! I love it, and will definately try the fragrance!! Agree the pink “ribbon” is owned by the Breast Cancer Foundation, but the bow looks nothing like it! I love it, and will definately try the fragrance!!

]]> By: OtherAndrew http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23407 OtherAndrew Wed, 09 Dec 2009 02:48:16 +0000 http://mumbrella.com.au/?p=13753#comment-23407 I think the pink ribbon is actually owned by the breast cancer movement in the eyes of consumers... wonder if this will work for (associated with humanitarian cause) or against (message lost) them? @version, I think you're right - I give them two weeks max. I also give the agency who built them a sarcastic congrats for the $ they'll make for replacing them. Sneaky work, lads. ;-) I think the pink ribbon is actually owned by the breast cancer movement in the eyes of consumers… wonder if this will work for (associated with humanitarian cause) or against (message lost) them?

@version, I think you’re right – I give them two weeks max. I also give the agency who built them a sarcastic congrats for the $ they’ll make for replacing them. Sneaky work, lads. ;-)

]]> By: version http://mumbrella.com.au/elizabeth-arden-launches-outdoor-campaign-with-bright-pink-bow-13753#comment-23348 version Tue, 08 Dec 2009 23:42:20 +0000 http://mumbrella.com.au/?p=13753#comment-23348 I wonder how long they'll last this party season. I wonder how long they’ll last this party season.

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