Hollywood stuntman fronts Van Heusen push to demonstrate ‘flexibility’ of suits
Hollywood stuntman Nash Edgerton will front a campaign from fashion brand Van Heusen with the aim of illustrating the “flexibility and movement” in its range of suits.
The digital, out-of-home, print, social and in-store campaign, which has been created by Bashful, will focus on the firm’s Move range of business clothing and kicks off today. Video material and stills feature Edgerton climbing, falling and leaping from buildings with the imagery designed to demonstrate the comfort of the Move range.
“We approached the campaign with the idea of testing the limits of Van Heusen Move. The campaign shots show an extreme product demonstration that underlines the freedom of movement of the collection,” Bashful creative director Emil Vrisakis said.
Dianne Taylor, general marketing manager of Gazal Corporation, which licenses the Van Heusen brand in Australia and New Zealand, added: “Our customers told us suits were uncomfortable to wear – we think we’ve fixed that and the campaign brings that to life.”
Edgerton, brother of actor Joel Edgerton, has appeared in more than 150 films including The Matrix trilogy, Star Wars II and III, The Thin Red Line and Superman Returns.
Credits
Creative agency – Bashful
Media agency – Frontier Australia
PR: Stellar Concepts
Photographer – Chris Searkl
Stylist – Dave Bonney
I believe he is well and truly Australian.
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Seriously Mumbrella – surely the “Edgerton” name would have had you hit google for a (very) quick fact check???
As soon as I saw the name my brain went “I wonder if he’s anyway connected to Joel?”
Disappointing this error has not quickly been corrected.
Also – having googled, I can see that Nash is equally accomplished as his sibling.
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Hi Larry and Cannes(d) laughter,
Thanks for the comments. You’re both of course right, Nash is an Australian, not American as was erroneously reported here.
And to the point on him being as accomplished as his brother it would seem you;re right again, we’ve featured a number of articles about his film making here on Mumbrella before.
Cheers,
Alex – editor, Mumbrella
What prize did I win?
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