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Hollywood stuntman fronts Van Heusen push to demonstrate ‘flexibility’ of suits

Hollywood stuntman Nash Edgerton will front a campaign from fashion brand Van Heusen with the aim of illustrating the “flexibility and movement” in its range of suits.

The digital, out-of-home, print, social and in-store campaign, which has been created by Bashful, will focus on the firm’s Move range of business clothing and kicks off today. Video material and stills feature Edgerton climbing, falling and leaping from buildings with the imagery designed to demonstrate the comfort of the Move range.

“We approached the campaign with the idea of testing the limits of Van Heusen Move. The campaign shots show an extreme product demonstration that underlines the freedom of movement of the collection,” Bashful creative director Emil Vrisakis said.

VanH1Dianne Taylor, general marketing manager of Gazal Corporation, which licenses the Van Heusen brand in Australia and New Zealand, added: “Our customers told us suits were uncomfortable to wear – we think we’ve fixed that and the campaign brings that to life.”

Edgerton, brother of actor Joel Edgerton, has appeared in more than 150 films including The Matrix trilogy, Star Wars II and III, The Thin Red Line and Superman Returns.

Credits

Creative agency – Bashful

Media agency – Frontier Australia

PR: Stellar Concepts

Photographer – Chris Searkl

Stylist – Dave Bonney

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