Comments on: Encore magazine joins the Mumbrella stable

By: mumbrella

mumbrella — Wed, 13 Jan 2010 20:40:02 +0000

Hi JD,

I’m glad to tell you that the Encore website will indeed be ad-suppported. (Please bear with us over the next couple of days while we (bumpily, I’m sure) migrate the content.

I should point out that the Encore Directory was not part of the purchase, and that remains with Reed. You can now find that at http://encoredirectory.com.au.

Cheers,

Tim – Mumbrella

By: JD

JD — Wed, 13 Jan 2010 13:00:50 +0000

no chance of an ad based model instead of subscription payment for content and directory access?

By: Encore’s new web site «

Encore’s new web site « — Wed, 13 Jan 2010 00:12:55 +0000

[...] This week we are moving to a new platform following the purchase of Encore from Reed Business Information by Focal Attractions. [...]

By: John Grono

John Grono — Wed, 16 Dec 2009 05:56:17 +0000

Great move Tim. Keep us informed. My wife is a TV producer and would love an “Enbrella” to go with the magazine.

By: mumbrella

mumbrella — Wed, 16 Dec 2009 05:14:04 +0000

Thanks, Lauren – that’s certainly part of the plan!

Cheers,

Tim – Mumbrella

By: Lauren Miller Cilento

Lauren Miller Cilento — Wed, 16 Dec 2009 05:05:33 +0000

This is fantastic news. I hope this means that Encore will develop a greater blog/twitter/mumbrella like relationship with stakeholders.