Encore Score results revealed – Hugh Jackman is most liked screen personality
The results of the first ever Encore Score, an on air talent ranking designed for marketers and TV networks, were announced at the Mumbrella360 conference this morning.
By far the most popular Australian personality is Hugh Jackman with an Encore Score of 426 while Kyle Sandilands was the least popular with a score of -299.
The survey quizzed 2965 members of the public about 738 personalities. Survey respondents were asked which celebrities they recognised and how much they liked or hated each personality.
The intention of the Encore Score is to provide an indicator to brands and programmers about which personalities are most bankable with audiences.
Each respondent saw 100 names and images. Each celebrity was seen by an average of 360 respondents. A formula was then applied to the results that took into account how many people ‘liked’ them, ‘hated’ them and ‘recognised’ them, resulting in the Encore Score ((%favourite – %hate x level of recognition) x 1000 = Encore Score).
The top 10 most liked celebrities as judged by the Australian public:
- Hugh Jackman
- Rebecca Gibney
- Michael Caton
- Adam Hills
- Eric Bana
- Magda Szubanski
- Olivia Newton-John
- Geoffrey Rush
- Simon Baker
- John Clarke
The most disliked personalities are:
- Kyle Sandilands
- Matthew Newton
- Sam Newman
- Ben Cousins
- Brynne Edelston
- Pauline Hanson
- Brendan Fevola
- Alan Jones
- Deni Hines
- Alex Perry
The top 200 appears in the print edition of the June edition of Encore. The full ranking of all 738 personalities is only available in this month’s Encore iPad edition which can be downloaded by clicking here.
Brilliant, is this the first metric tool for determining a star’s bankability? I’d imagine talent agents will pay for the service…
User ID not verified.
Australians have no taste. What is wrong with Brynne and Fev and Cuzz? The bottom 10 are far more interesting than the top 10.
Who filled it in? The same group who sit in the focus groups for Coles and Woolworths i bet.
User ID not verified.
This list is ridiculous, Ben Cousins is a total legend!
Rebecca Gibney has never won a premiership or a Brownlow Medal!
User ID not verified.
How can Ben be more hated than Pauline? What’s this country coming to?!
User ID not verified.
I bet for the motza CBA shelled out for Collette they would have hoped for a top 10 finish!
User ID not verified.
This list is ridiculous because it doesn’t exactly reflect my personal taste!
User ID not verified.
Interesting but….who were these “2,965 members of the public”?
Were they film & TV industry luvvies who naturally read Encore?
What was the geographic and demographic spread?
User ID not verified.
What is wrong with the voters? Why would you hate Matthew Newton for having a mental problem? I hate football but Ben Cousins is the only footballer that ever impressed me. Why hate him for having a problem. Haven’t you people got any empathy?
User ID not verified.
Hi Mike,
We teamed up with Pure Profile to run the survey and they used their nationwide database. The team from The Acid Test then ensured the sample was representative of all demographics – rural and metro/male and female/young and old.
Cheers,
Brooke
Encore Editor
Alan Jones hated? Something fishy about the sample here. Were they all inner-urban , PC softies?
User ID not verified.