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Opinion
Outlook is cloudy for McDonald’s mood app
If you’ve been on YouTube this morning, you’ve probably been boinked squarely between the eyes by the McDonald’s home page takeover.
If you follow the link, it’s an apparently ambitious digital campaign that looks like its merely fails in the execution. Read more »
Why every agency boss needs to hear how Goodby got its groove back
In the last three years I’ve probably sat through dozens, if not a couple of hundred, industry-related presentations. Just a handful stick with me. Read more »
With a little PR magic from Max Markson, Naomi Robson’s lizard didn’t happen and neither did the cannibals
I had an intriguing press release from publicist Max Markson today.
Naomi Robson is back in front of the camera. Even if it’s only online. And Markson Sparks PR is helping her with the launch of The Naomi Show. Read more »
Coke’s phoney happiness machine is a fail for me
In this guest posting, Tony Richardson argues that the Coke Happiness Machine viral sucks.
The folks at Coke have created a viral video and as hoped it’s being circulated worldwide … but for all the wrong reasons. The main one being that it is possibly the lamest viral ever created. Read more »
Saying no to copy approval
“We’d dash back to the office to knock up a dry, arse-licking account of our “intimate chat” with Peter Andre to email to CAN, who would duly remove every trace of insight or humour, before making us feel sooooo special by perhaps deigning to allow us to publish it. No thanks.”
Will Renai LeMay’s new media business model work?
I’ve been curious for a few days now on what Renai LeMay’s plans are.
Since announcing he was leaving ZDNet, he’s been coy about what he’d be doing next.
Which of course made it all the more interesting. Read more »
Where are our marketing heroes?
“The great Australian tradition of attacking success and anyone that sticks their head above the parapet is stronger than ever. In my recent experiences around the world I can honestly say I have never experienced such collective distaste for one’s own kind.”
The Australian tries to win back Kevin
“One might wonder whether News Ltd feels the need to get on the right side of the Prime Minister, having managed to get itself thoroughly offside with him since the 2007 election.”
Bernard Keane on why Rudd was The Oz’s Australian of the Year
AFR falls four days behind The Oz
On Saturday, we woke up to discover that Wall Street had suffered a big fall. Read more »
Tips for better ideas
While it’s rather cool that Vancouver agency Rethink funds a scholarship for future art directors and designers, the ad they’ve created around it offers even better advice on the creative process. Read more »
Sack the copywriter
Here’s a nice innovation from consumer watchdog Choice, rounding up the best of the month’s Aussie ad blunders. Read more »
If agencies were bands…
The other day I was chatting to the boss of a new agency that’s about to launch.
I asked her what she wanted her agency to stand for. If it was a band, which would the agency be, was my question.
Which then got me to thinking about which bands Australia’s existing agencies would represent. As I began to make notes, I began to realise that it doesn’t look good… Read more »
When a global marketing blunder is a local problem
Sometimes I wonder if being a brand with an international affiliation is more trouble than it’s worth.
Jenny Craig – a weight control brand that’s doing very well in Australia, thanks very much – is the latest to face blowback from an international gaffe. Read more »
Vegetarian and chicken ads prove Sam’s lamb is still the one to beat on Australia Day
When Sam Kekovich’s latest pro-lamb Australia Day address was unveiled last week, a fair bit of the debate centred on whether it was time to change the strategy. Read more »
In defence of disaster journalism
The somewhat grubby tussle between Seven and Nine over who gets credit for rescuing baby Winnie from the Haiti rubble makes an easy target for those who see disaster journalists as vultures.
After all, what can the media do, but get in the way? Read more »
End of the line for Nova’s Merrick & Rosso and Kate Ritchie radio show
Nova’s Merrick & Rosso and Kate Ritchie breakfast show is ending, listeners were told today, with only Merrick Watts remaining with Nova next year.
The duo began presenting the programme in 2001 when the station first launched. They have been a creative team since 1996, working on various other projects that has also spanned television.
Ritchie joined the show two years ago, after having spent some 20 years on TV, starring in Home and Away. The DMG Radio-owned station says she now plans to return to acting.
While it has been confirmed that Watts will return to the station next year as part of a new show, details of the breakfast line up is still to be announced.
According to the latest radio ratings results from Nielsen, listening share for Nova 969’s breakfast show rose from 8.1% in survey 6, to 8.8% in survey 7.
However, it still lags behind Austereo’s 2Day FM which has an 11% share in breakfast.
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THE MUMBO REPORT
You can now watch clips of the Mumbrella Readers Choice Awards ceremony category by category.
The first clip is the shortlist round up and winner of media and marketing blog of the year, which went to Ben Shepherd’s Talking Digital.
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Comments
10 Nov 09
3:03 pm
Good riddance you kooky band of bland. Sydney morning radio is an unfunny joke. The only way to unseat the 2Day FM team from first position is not to use another team of used car salemen, mixed in with a high rotation of Pink, Britney and Carr, but to take one giant leap into AM territory – real talk back for the 18 to 35 demo, hosted by a DJ with right-of-centre views. They will be articulate, outrageous, logical, a great interviewer and prepared to shake it up. Would love to hear suggested candidates based on the above JD.
10 Nov 09
3:53 pm
Yeah, Terry T. Your plan is going absolute gangbusters in Melbourne for Eddie McGuire’s show.
10 Nov 09
4:14 pm
Sorry Glenn, you didn’t read the JD: we want someone who is articulate, outrageous, logical, has great interview skills, prepared to shake it up and appeal to 18 to 35 demo. Must not have an association with the Melbourne Club.
10 Nov 09
5:24 pm
Miles Barlow of Review with Miles Barlow is a little right of centre. Could he the right man for the job?
http://www.youtube.com/watch?v.....re=related
10 Nov 09
7:53 pm
Merrick and Rosso and two of the funniest guys ever… creating all time classics like Choice Bru Caravan Park, Brett and Craig, That fat kid who ate his mother etc. Perhaps had they replaced that pretty little Kate Ritchie with someone more, as the idiotic bogan Terry T has suggested ‘outrageous’ , such as me Francine Fishpaw their ratings would be much higher than that stupid fat bastard Kyle and what’s her name meter maid from the gold coast. Mezz and Tim you guys have had me laughing out loud for years and i’ll miss youse.
10 Nov 09
9:07 pm
Francine your perfect.
10 Nov 09
10:05 pm
Adam Spencer is the only one who fits the brief
12 Nov 09
6:08 pm
adam spencer is the best thing on sydney morning radio hands down
4 Dec 09
10:01 am
As we get some of their work on Brisbane Radio as I suppose Melbourne does, I pray that none of the guys from the Chaser join him. M & R were brilliant on JJJ but obviously they moved on which is fine. With Nova and Vega (online and digital) now broadcasting more into Brisbane and more Sydney format in the other cities, I hope they choose someone good as Merrick is fine.
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