End of the world

So here’s how news.com.au is choosing to report the latest piece of cosmic news on the front page of its website

news panic asteroid


And here’s how the adults are reporting it:

guardian asteroid


  1. Bikini-clad tornado shark threatening to stop the flow of beer
    21 Oct 13
    10:29 am

  2. Step 1. Find something with merit
    Step 2. Create absolutely nothing out of something
    Step 3. Publish and put advertising next to it
    Step 4. Profit.

    Clickbait, nothing more, nothing less.

    And to think, the people who write those articles went to Uni for four years – a monkey mashing a keyboard could come up with better content.

  3. kate mcclure
    21 Oct 13
    2:28 pm

  4. Did news.com.au turn you down for a job or something…. slow news day?

  5. Too tooo
    21 Oct 13
    2:32 pm

  6. At least is fun. The “Adult” version is just so plain and boring. yawn…

  7. Rob Parth
    21 Oct 13
    2:34 pm

  8. What about this article. It is just basically 2 pictures. Ohh, I get it now mumbrella has monkeys bashing keyboards it gotta be that

  9. Encyclic!
    21 Oct 13
    2:42 pm

  10. News.com.au. Because you don’t know what news is, and neither do we.

  11. Encyclic!
    21 Oct 13
    2:50 pm

  12. Too Tooo, how dreadful that news isn’t all exciting all the time. I have some tinsel for you to play with as you exercise your last remaining neuron.

  13. Hysterical housewife
    21 Oct 13
    3:28 pm

  14. WE’RE ALL GOING TO DIE!!!!!!!!!!*

    *At some point, one way or another.

  15. Bear
    21 Oct 13
    4:49 pm

  16. @ kate mcclure, just because you can type doesn’t mean you should.

    @ too tooo Harry Potter is a much more exciting read than news.com.au if you want entertainment (although it’s a bit complicated in parts, and lots of big words, so be careful!)

    @ Rob Parth the difference in reporting between the two outlets is so vast that no explanations are needed – the pictures suffice. Like Kate McClure – just because you can type doesn’t mean you should.

  17. Too tooo
    21 Oct 13
    4:53 pm

  18. Encyclic, let me tell you

    1- If I am reading news I want to be entertain period.

    2- I don’t read news because I care I read news because I am bored.

  19. Bear
    21 Oct 13
    6:00 pm

  20. @Too tooo

    Are you sure you can read? Because you can’t write.

  21. offal spokesperson
    21 Oct 13
    7:13 pm

  22. :) at least we know that News ltd is hitting its target audience, mind you, why read when you can watch?

  23. Encyclic!
    21 Oct 13
    7:18 pm

  24. Bear, probably a pagemasters rep.

  25. Albert Newton
    21 Oct 13
    11:36 pm

  26. What an amazing coincidence – that the asteroid has more chance of hitting the earth than News getting its facts right.