EnergyAustralia spoofs game show to promote its Victorian ‘Perfect Plans’
EnergyAustralia has launched a new campaign promoting its ‘Perfect Plan’ ePlans to Victorians via a cheesy game-show format.
The campaign introduces consumers to Energy Australian’s three new ePlans: Weekend Saver, Night Saver and Regular Saver.
The ‘game show’ format of the campaign is interactive, allowing viewers to click links to ask particular questions which takes the viewer to new videos.
https://www.youtube.com/watch?v=_ElHDhjL8Dg
The videos are supported by TV, outdoor and digital advertising.
https://www.youtube.com/watch?v=ahxlXmDM8QU&feature=youtu.be
https://www.youtube.com/watch?v=4GqQsix773s
https://www.youtube.com/watch?v=-Qqhm7VHQYw
Credits:
Leo Burnett:
- Andy DiLallo – Chief Creative Officer
- Iggy Rodriguez – Creative Group Head
- Justin Carew – Creative Group Head
- Luke Chess – Senior Copywriter
- Stuart Tobin – Art Director
- JJ Winlove – Art Director
- Bruno Nakano – Designer
- Thomas Miles – Planning Director
- Paul Everson – Group Account Director
- Libby Weston-Webb – Senior Account Director
- Jess Ferguson – Account Executive
- Michelle Browne – Print Producer
- Renata Barbosa – TV Producer
Production Company: Rapid
- Director: Dave Klaiber
- Executive Producer: Susannah DiLallo
EnergyAustralia:
- Simon Brady – Head of Product & Brand Marketing | Retail
- Aysha Cincotta – Senior Marketing Manager | Customer Communications
- Katherine McNabb – Communications Development Marketing Manager
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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