EnergyAustralia switches on The Works
EnergyAustralia has appointed creative agency The Works to manage its below-the-line requirements.
The announcement:
After a five-agency pitch, EnergyAustralia has appointed The Works to manage its below-the-line requirements.
As one of Australia’s largest energy providers, EnergyAustralia services more than 2.7 million residential and business customers across the country.
The Works will focus on trade and consumer promotions centred on direct response, loyalty, experiential and below-the-line campaigns.
Douglas Nicol, creative partner at The Works said: “We’re delighted to have been chosen to work with EnergyAustralia. There is a real commitment to do things differently and be innovative in their creative work so it’s a dream brief for us to be involved with.”
Simon Brady, head of product and brand marketing at EnergyAustralia said: “We really liked the ideas and creative approach that The Works presented to us during the pitch and we’re looking forward to working with them as we continue the journey of building the EnergyAustralia brand with existing and potential customers.”
Leo Burnett Sydney continues to lead brand strategy and above-the-line communication for EnergyAustralia.
The latest win for The Works follows its Global Effie success for Jim Beam’s Devil’s Cut, which was one of only three entries worldwide to win the prestigious award. In February the agency was also named AdNews Direct Agency of the Year.
Source: The Works press release.
