Football bodies unite with charity for A-League ‘Erase Racism Round’
The Football Federation Australia (FFA), the Professional Footballers Australia (PFA) and anti-racism charity All Together Now have created a campaign to fight racism and made Round 21 of the Hyundai A-League redubbed the ‘Erase Racism Round’.
The campaign, from the Sydney office of Noble Brands Worldwide, aims to highlight the commitment of the A-League and the players at all clubs to ending racism and aims to promote multiculturalism.
It features a number of players talking about how racism has infiltrated the game and how players should focus on what unites them rather then their differences, and suggests players, officials and fans should band together to tackle racism. The voices of the players are dubbed over by a young girl who appears at the end of the ad.
All Together Now managing director Priscilla Brice said: “Unfortunately, around one in five Australians in society were the targets of racial abuse over the past year. With one in four Australians born overseas, Erase Racism Round will promote multiculturalism and erasing racism.”
Head of the Hyundai A-League Damien de Bohun said: “The multicultural nature of Australian football has played a huge role in the success of football and initiatives such as Erase Racism Round are an appropriate platform to support multicultural members of the Football Family.”
The TV campaign is running on A-League right-holders Fox Sports and SBS this weekend. It is also running online on the Football Australia website and across the organisation’s social media channels.
Football stadiums will also be promoting the campaign, asking for donations to the cause.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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