Ergon Energy use Grim Llama to warn people to be safe around electricity
Ergon Energy is asking regional Queenslanders to be safer around electricity in a campaign which sees a llama used to represent death.
Created by Clemenger BBDO Brisbane, the “Grim Llama” character appears when people are about to be unsafe around electricity.
https://www.youtube.com/watch?v=auSwfcDunRQ
Creative Director at Clemenger BBDO Brisbane, Marianne Harvey, explained the choice of a llama, saying they are natural sentinels. “They’re used by sheep farmers to warn flocks of danger. Plus, those big, black eyes stare directly into your soul. How could you forget a look like that?” she said.
https://www.youtube.com/watch?v=yagAa8zGsSE
Ergon Energy marketing manager, Samantha Schultz said: “It’s easy to turn off to a scare campaign, but if you see something funny and likeable, it immediately draws you in to the story we’re trying to tell.
“We’re very excited about the end result – the Grim Llama has great cut-through. I already see him in my mind’s eye whenever I’m working around the house,” she said.
https://www.youtube.com/watch?v=svQrhplz0FE
https://www.youtube.com/watch?v=IQZ1Q5rekwc
Credits:
- Client: Ergon Energy
- Ergon Energy Marketing Manager: Samantha Schultz
- Ergon Energy Marketing Specialist: Roslynne Mitchell
- Agency: Clemenger BBDO Brisbane
- Creative Directors: Marianne Harvey & Cristian Staal
- Art Director: Terry Whidborne
- Copywriter: Christie Meehan
- Brand Strategist: Gay Chinchen
- Account Director: Lisa Nobes
- Account Manager: Patrice Dodd
- Account Coordinator: Alexandra Pavlos
- Agency Producer: Imogen Dick
- TV Production: Made by Kiosk
- Director: Ryan Renshaw
- Producer: Sara Taghaode
- Post Production: Alt VFX
- Offline Editor: Matt Bennett
- Colourist: Christine Trodd
- Flame Compositor: Karen Fabling
- Post Producer: Marnie Ellis
- Music Composer: Brightling Sound
- Sound Production: Cutting Edge Brisbane
- Sound Designer: Ross Batten
- Sound Producer: Dani Wheelhouse
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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