Euro RSCG hires digital strategist Anthony Dever, integrates digital and creative teams
Euro RSCG Sydney has added a digital specialist to its planning department with the hire of Anthony Dever (pictured, right) from BCM in Queensland.
The appointment, the first since Julie Burke took the helm as MD last month, coincides with the move of Euro’s digital production team to the same floor as its creative team.
Dever is the only digital specialist in Euro’s planning team – Ben Phillips, a digital strategy planner, left to join the network’s London office before Christmas.
Phil Johnston (pictured, left), Euro RSCG’s head of planning, who joined in October from BWM, noted: “We’re aware that everyone will want to use him as a resource. We’re going to be careful how his time is used.”
Johnston said that he had been looking for a good digital planner since November, but had had to wait to find the right fit for the role.
“Some people think digital is the answer to everything. We didn’t want someone like that. We wanted someone more rounded, someone who knows what digital can do to make an idea better.”
Dever’s efforts will be focused on key clients including Sony, Pernod Ricard and Reckitt Benckiser.
On the rejigged floor plan, Burke noted that the move of Euro’s digital team to sit with the creative department was key to moving the agency forward.
“An integrated capability with digital at the centre is critical to our progress as an agency,” she said.
Congrats Anthony. Nice asset for Euro RSCG to have on the books as well.
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Nicest guy you will ever meet. Congrats mate!
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Lovely guy who knows his stuff. Well done Euro and Anthony!
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Congrats, Dever! Such a fantastic asset to any agency and a bloody awesome guy.
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Good on you Anth. Congrats mate. Great call Euro – Anthony is a great bloke and a great digital guy.
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Thanks everyone. Am really excited about the role here!
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Congrats Anthony! Such a knowledgeable guy who understands digital, a real asset to anywhere he works!
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Good on you mate. Keep on pushing the boundaries dude.
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Reading all your positive comments reinforces our decision to hire Anthony. Thanks ladies and gents. He’s already making his mark
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Congrats Anthony! One of the true gentleman of the industry! Anthony has been a customer at my Internet Cafe for many, many years! He was using Social Media before it was even called Social Media! 😉 In fact, it was Anthony who introduced me to Twitter waaay back in 2007! and, thanks to Anthony, I actually met my Fiancee Stacey on Twitter 2 years ago! She is moving to Oz at the end of the month, and we will be getting married later in the year! 🙂 all thanks to Anthony! 🙂
Well done on the new appointment!
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uggg, sorry about those damn smily faces! bad habit!
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