<- Back to all events

AIMIA Future of Digital Retail

Register for the Future of Digital Retail event here: http://goo.gl/8crBg9

The trend of ‘click and mortar’ is now beginning to evolve and according to eMarketer, over 80 percent of shoppers who visit an ecommerce site do not know what they want to buy, meaning in a $15 trillion global retail industry, the opportunity is boundless.

Key discussion points include:
– A new breed of savvy shopper
– How brands and retailers are coping with an increasingly savvy shopper with an ever more iterative decision journey, demanding a seamless experience as well securing post-purchase engagement
– From eCommerce to mCommerce
– What are the opportunities, as well as threats, a fully mobilised consumer holds with in-store price comparisons and a new level of impulse purchases
– Creating the ultimate consumer journey
– How retailers are harnessing social across all stages of the consumer decision journey with content marketing and a tailored social experience
– A return to ‘the local’
– How shoppers are increasing looking to localise their retail experience with buy online/pick-up in store and choose in-store/buy online and what the opportunities with real-time, location based targeting are
– The new ‘misbehaving’ consumer
– How new technologies are affecting consumer behaviours and what this means for the future of retail
– Data and Fraud
– Using data for insight, analysis and securing and ROI whilst maintaining trust and protecting your consumer

AIMIA’s industry-leading Retail Research Report will be launched at this event.

When

21st August 2014 10:00 am
To 21st August 2014 12:00 pm

Where

EY Building
8 Exhibition Street
Melbourne 3000