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Mumbrella Digital School – Melbourne

Mumbrella Digital School Melbourne

A one day intensive training course facilitated by Digital Chameleon.

Our customised digital training workshop will help you learn to adapt quickly and use new skills immediately. The course is a blended eLearning and public face-to-face training initiative.

Wednesday March 27, 2013

Novotel Melbourne on Collins, 270 Collins Street, Melbourne VIC 3000

8.30am – 5.00pm

Course outline:

Digital display advertising – much more than banners and buttons
Online display advertising is often referred to as simply banners and buttons but it’s a lot more than that. Online display provides advertisers with the ability to run rich interactive ads, video, integrated sponsorships and branding as well as direct response campaigns.
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Mobile marketing – consumer behaviour and usage goes mobile
Smartphones reached 50% penetration levels in Australia and New Zealand in 2011. Pricing, functionality and ever increasing numbers of mobile applications are putting new types of marketing opportunities in the hands of advertising buyers and sellers, as well as consumers.
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Social media – a trend, not a fad
Social media is changing the way we connect. We consider the impact social media is having on all kinds of relationships, including brand relationships.
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Search advertising – a fast-growing segment of the web
Search is a fast-growing segment of online advertising and in some markets it makes up the largest share of online spend. So, whether or not you’re actively buying or selling search, you need to be familiar with how it works and where it fits into marketing strategies in order to better position your recommendations.
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Big data – goodbye gigabytes, hello exabytes
Big data promises to change marketing in fundamental ways. If content is king, big data is emperor. A trillion internet-connected devices are generating bits of data at an exponential rate, with gigabytes giving way to exabytes. The challenge to marketers is what to do with these growing stacks of data. Understanding the 3 Vs of data– velocity, variety and volume — can help begin to unpack the big data challenge.
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Content marketing – consumer behaviour and touch points
How does publishing content help marketers achieve their goals? For marketers, content is a service that is paid for by the customer providing information about themselves which can deepen their engagement with a brand. These interactions produce data which can be used to qualify prospects, generate leads and enhance customer loyalty.
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Who should attend:

Designed for sales and marketing professionals, this course is perfect for:
Marketers looking to broaden their skill set
Agency executives seeking to provide digital expertise
Media sales staff pros who need to grow digital revenues
Job seekers preparing to make a move into digital

Mumbrella Digital School is a concentrated, convenient path to quickly catch up on the latest in digital marketing education. If you’re concerned you’re falling behind the curve when it comes to digital marketing advances, this program is a perfect way for you to get ahead of the curve.

Places are strictly limited to and on a first come first served basis.

The cost is $799.00 incl GST

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Click here to book

 

* Are you unable to attend mUmBRELLA Digital School because you’re outside Melbourne? If so, you may be interested in booking an eLearning course, for further information click here.

When

27th March 2013 08:30:00
To 27th March 2013 17:00

Where

Novotel Melbourne
270 Collins Street
Melbourne