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Mumbrella Programmatic For Marketers Sydney

Event information

Programmatic buying is providing brands with efficiencies never previously experienced thanks to new tools and technologies. But what are the steps marketers need to take to ensure they are unlocking the full potential of their programmatic buy?

Programmatic for Marketers will look at how brands need to take a holistic view of their digital technology strategy – what this strategy should entail and how this will result in a more informed and efficient programmatic buy. A client case study presentation will also provide learnings from a recent campaign; and a panel discussion with key industry figures will identify the main issues in programmatic you need to be across.

Programmatic for Marketers will be relevant to brands making a move to programmatic, those who are dipping their toe in the water, and those who are already doing so and want to learn more.

Who should attend? Marketers, agencies, vendors, publishers – anyone involved in shaping a brand or business’s programmatic strategy.

Wednesday February 11, 2015 / 3-6pm
Hilton Sydney
488 George Street, Sydney NSW 2000
$199.00 + GST

FORMAT:

3.00pm – Registration & Coffee

3:30pm – Presentation: How to create a digital technology strategy and make the most out of your programmatic buy
How can marketers take ownership of the programmatic and data space, to maximise the programmatic media opportunity? Andrew Hughes will look at how you should assess which programmatic trading model is best suited for your business, and how to integrate improved measurement, audience and experience into your digital strategy to make your digital media buys more efficient.
Presenter: Andrew Hughes, Louder Digital, founder
Andrew Hughes was previously IPG Mediabrands’ head of technology; and prior to that, Reprise Media’s innovations and technology director. He now runs his own consultancy, working closely with brands, agencies and technology vendors on digital marketing strategies, analytics and media technology.

4-4:30 – Client case study presentation: Ticketek’s journey into programmatic and what it’s learnt
Nine Live’s chief marketing and commercial officer, Cameron Hoy, will present with its programmatic platform partner RadiumOne MD, Kerry McCabe, on Ticketek’s approach to programmatic and how the business has leveraged it for their own clients across sport, music and other entertainment verticals. Ticketek is a part of Nine Live, which is owned by Nine Entertainment Co.
Speakers:
Cameron Hoy, Nine Live chief marketing and commercial officer
Kerry McCabe, RadiumOne Asia Pacific MD

4:30-5:15 – Q&A Panel discussion: What are the key issues?
Speakers:
Jason Tonelli, Starcom MediaVest, Executive Director – Digital
Andrew Hughes, Louder Digital, founder
Cameron Hoy, Nine Live chief marketing and commercial officer
Kerry McCabe, RadiumOne Asia Pacific MD

5:15-6 – Networking drinks

 

Enquiries:
Denise Jinks
Email. denise@focalattractions.com.au
(02) 8296 0229

When

11th February 2015 03:00 pm
To 11th February 2015 06:00 pm

Where

TBC
TBC
Sydney 2000