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Predictive Customer Analytics

The Most Powerful Tool for Predicting Customer Behaviour

Determine the price sensitivity of specific choices and accurately predict customer behaviour

Choice modelling is a concept developed by Nobel Prize winner Daniel McFadden to model the decision process of an individual or segment in a specific context. It is particularly suitable for monitoring “real behaviour”, as opposed to survey answers, and may be used to determine the price sensitivity of specific choices and accurately predict customer behaviour.
In the realm of customer analytics, predictive behaviour modeling is the science of applying mathematical and statistical experimental (survey) techniques in order to predict the future behaviour of customers. Predictive behaviour modeling goes beyond passive customer analytics by allowing marketers and retention experts to make decisions based on expected future results, rather than trying to make educated guesses based on analysis of historical data. Predictive behaviour modeling is typically used to select the best marketing actions to run on each group of customer, and to identify which customers will likely change their spending level (e.g., purchase, upgrade, churn).
In this 1 hour seminar, you will have the chance to learn from one of the most renowned experts in choice modelling in Australia. One of our experts will cover the principles behind this revolutionary approach and the outcomes achieved at some of Australia’s leading organisations.

What you will learn:

•How Coca Cola was able to dramatically improve the acceptance and profitability of a new product introduction
•How the Australian Winter Festivals were able to optimise their event offering through accurate predictions of customer behaviour and optimal price points
•How financial institutions and FMCG brands alike accurately predict the price elasticity of demand and willingness to pay for their products
•How consumer electronics brands can model the optimum configuration of features
•How the Royal Australian Air Force stopped pilot attrition
•How choice modelling can solve some of the biggest problems your business faces and the best way to start

Who should attend:

•Marketing Director
•Brand Director
•Insights Director
•Marketing Manager
•Senior Brand Manager
•Sales Director
•CFO’s and Senior Financial Executives

For more information on our events and to register please visit our website:
http://www.managility.com.au/training/262-self-service-business-intelligence-leverage-what-you-already-have-3

 

When

11th August 2014 12:00 pm
To 11th August 2014 01:00 pm

Where

Sydney
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