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Talking Straight in a Corporate Minefield

Talking Straight in a Corporate Minefield

Everything today is about how one is perceived – from facebook ‘selfies’, twitter updates to the large scale company advertising and media campaigns. While the world is frantically working on enhancing their ‘image’, just how much more critical will this challenge be for a company? A slight scratch on a brand’s image, the reputation at stake, and the money, market share all of it spirals downwards.

Talking Straight in a Corporate Minefield
Organisation war stories and insights into safeguarding your brand and reputation

29-30 April 2014, The Sebel Surry Hills, Sydney, Australia
$945 + GST to attend the forum if you join before 30 March 2014
One-day connected forum and two interactive workshops
http://www.arkgroupaustralia.com.au/Events-E081CorpMine.htm

Hear case study and practical presentations from:
Deloitte
Coles
Australian Public Affairs
Australian Human Rights Commission
Optus Business
Mi9 (ninemsn)
iSentia
GE Capital

WHO SHOULD ATTEND:
The Communication Professionals – Government and Private sector
Social Media Advisors
Social Media Managers
Head of Communications
Communication Managers/ Team Leaders / Group Heads
Corporate Communications Director/ Head/ Managers
Corporate Affairs Director/ Head / Managers
Internal Communications
External Communications
Content, Digital and Social Marketing Managers
Media Managers
Media and Corporate Affairs
Group Communications Manager
Lecturers/Professors – PR and advertising strategy

Learn about:

* Communicating through times of change: internal & external considerations
* Integrating social media into its issues management planning
* Lessons to be learnt
* Engaging with the target audience while avoiding an ethical minefield
* Being prepared when there is a crisis – and there will be one!
* The program awarded best global content marketing / thought leadership for 2013

WHY SHOULD YOU ATTEND:
* Because an attack on a company image and its reputation always happens unannounced – How prepared are you?
* Because as communicators there is a pressing need to constantly maintain vigil
* Because we can only learn from experience – and the speakers generously come forward to share their unique insights and personal company stories
* Because the social media is truly the world wild web – how do you sniff out potential disasters?
* Because there are unique ways of how our speakers have assessed the situation correctly, coordinated an effective response and learnt some valuable lessons that will stand you in good stead too
* Because it is demanding to manage corporate crisis amidst challenging, changing times

When

29th April 2014 08:30 am
To 30th April 2014 05:00 pm

Where

The Sebel Surry Hills
Sydney
NSW 2000

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