Comments on: EXCLUSIVE: ‘Tegan’ tells her side of the fake reef video furore and blames the “lazy” journalists

By: Digital Tip » Ooops! Tourism Qld faking it loses friends and credibility:

Digital Tip » Ooops! Tourism Qld faking it loses friends and credibility: — Mon, 09 Feb 2009 12:33:44 +0000

[...] show the video being an example. Instead the agency got caught out and the client had to apologise. And then the faker in the eye of the storm blames lazy reporting to try to divert the attention. Major oops. Social media strategies have to have long term [...]

By: If You Don’t Have Anything Genuine To Say, Don’t Participate | Andrei Petrik

Wed, 21 Jan 2009 00:06:12 +0000

[...] Belkin, a company rep got caught paying users to submit positive product reviews; and the other is Cummins Nitro and their fake Tourism Queensland video application for the best job in the [...]

By: New Year brings social media hoaxes «

New Year brings social media hoaxes « — Tue, 20 Jan 2009 09:06:55 +0000

[...] Claims by Tourism Queensland that the whole scam was about demonstrating ideas for the type of entries they wanted is a poor excuse for deception and I’m sure the team is now thinking the midnight six-hat session might have gone a bit too far. Best left on the white board, really. For an excellent backgrounder on tattooed Tourism and bitter fallout have a look at Tim Burrowes stories at mUmBRELLA here and here. [...]

By: Simon T Small

Simon T Small — Tue, 20 Jan 2009 07:26:12 +0000

Wow, this could’ve been handled a little better…

By: Gerry

Gerry — Tue, 20 Jan 2009 07:11:36 +0000

Muppets is dead right, pablo

By: Best blog job campaign undermined by agency numbnuts? : PR Disasters

Best blog job campaign undermined by agency numbnuts? : PR Disasters — Tue, 20 Jan 2009 07:09:33 +0000

[...] a corker of a PR initiative. Read comments below!! Looks like Cummins Nitro (the concept agency) stuffed it by faking an eager job applicant!!!!!! Faaaaahhhrrrkkkk! They’re offering some lucky soul the chance to promote the Great [...]

By: Brendon Sinclair

Brendon Sinclair — Tue, 20 Jan 2009 00:57:01 +0000

I can’t believe that the agency doesn’t have a strategy how to deal with this mess.

Looks like Rhiannon/Tegan is on her own dealing with her side of things. She put up an obnoxious and aggressive photo on her own blog (it’s been taken down but I have a screen shot on my blog – http://www.tailored.com.au/200.....iding.html).

Plus they’ve taken down the video that started this mess.

It’s a fantastic study on how not to handle a situation once the crap hits the fan.

By: James Duthie

James Duthie — Mon, 19 Jan 2009 22:51:56 +0000

I feel sorry for Rhiannon, but I hate the cop out of blaming reporters for ‘lazy journalism’. It was the same line used to defend a similarly successful linkbait campaign last year:

http://sphinn.com/story/46400

If you deliverately create fabricated content, be prepared to face the consequences.

By: “Der beste Job der Welt” - australische Tourismusagentur sucht Bewerber für “bezahlten Urlaub” - ROOSTER | Das urbane LifeStyle Magazin

Mon, 19 Jan 2009 15:12:56 +0000

[...] Barrier Reef schwärmt und sich für den Traumjob sogar tätowieren lässt. Wie der Marketing-Blog Mumbrella berichtet, handelt es sich bei Tegan allerdings um eine Mitarbeiterin jener PR-Agentur, die mit der [...]

By: timmartin1000

timmartin1000 — Mon, 19 Jan 2009 11:18:10 +0000

I think it’s a great agency led demonstration of how to piss on your own leg.

By: pablojeffress

pablojeffress — Mon, 19 Jan 2009 10:51:44 +0000

What do these muppets not get? It was on youtube…