Expedia recruits British actor Bill Nighy to promote sale through office stationery
Online travel company Expedia has recruited the talents of British actor Bill Nighy to promote its “biggest sale ever” in a series of TV adverts.
The campaign, developed by DDB Sydney and Carat, features the voice of Nighy who brings to life the thoughts of various pieces of office stationery left behind over the summer holidays.
https://www.youtube.com/watch?v=G6AytqGph_4
DDB Sydney executive creative director, Dylan Harrison said in a statement: “Expedia’s Summer Sale campaign is an integrated approach to telling the emotional importance of a much needed holiday from the office, from an unexpected point of view.
“Expedia understand the depth of emotions people feel around their precious time away, but always tell their story with a twist; hence our category busting approach of leveraging the abandonment issues of the inanimate office objects left behind. The pathos of the much deserving loyal office servants is strong, but not as strong as the draw of a great summer holiday escape with Expedia.”
Louise Crompton, director of brand marketing, Expedia Australia and New Zealand, said in a statement: “At a time when Australians are bombarded with sales messages, we wanted to add a bit of humour to the mix while still clearly communicating that Australians planning their 2014 holidays can get an amazing deal at Expedia.com.au.”
The campaign has been running across TV, out of home, digital, press and social media since Boxing Day.
https://www.youtube.com/watch?v=ohaThfK_VPs
https://www.youtube.com/watch?v=Isc6l48yw4s
https://www.youtube.com/watch?v=ESJBcbyvmTQ
https://www.youtube.com/watch?v=lPAwuaSJn2M
https://www.youtube.com/watch?v=dXbQgV2F26o
Credits:
Advertiser: Expedia Australia and New Zealand
- Louise Crompton, Director Brand Marketing
Creative Agency: DDB
- Executive Creative Director – Dylan Harrison
- Deputy Executive Creative Director – Darwin Tomlinson
- Creative Group Heads – Guy Lemberg and Adam Ledbury
- Art Directors – Daniel Ieraci and Adam Ledbury
- Copywriters – Simon Friedlander and Guy Lemberg
- Designer – Shane Wahl
- Senior Art Buyer – Leesa Murray
- TV Producer – Rachel Solomon
- Head of TV Production – Brenden Johnson
- Print Producer – Cushla Morton
- Business Director – Lena Dawson
- Business Manager – Jaimee-Lee Field
Production: Sergeant Major
- Producer – Ashley Mcleod
- DP – Matt Stewart
- Post production – FSM
- Offline Edit – Mark Parry
- Grade – Scott McLean
- Online – Howie Hill
- Audio Post – Rumble/DDB Sydney
- Music – Smith & Western
Media: Carat
- Janine M’Crystal, Group Account Director
- Michael Marsh, Business Director
- Fran Mahony, Digital Business Director
- Hilary Woodfine, Strategist
- Chi An Chau, Business Executive
- Penny Taylor, Digital Executive
Thank you Dylan Darwin Guy Adam Daniel Adam Simon Guy Shane Leesa Rachel Brenden Cushla Lena Jaimee-Lee Sergeant Ashley Matt Mark Scott Howie Janine Michael Fran Hilary Chi An and Penny for using your immense accumulated human capital to highlight the emotion involved in holidays, the abandonment issues of furniture left callously behind by people wanting a life and the pathos of the loyal gold watch servants torn between work furniture and having a swim.
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I love Bill Nighy, but if I hadn’t read the article wouldn’t have realised it was him doing the VO
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Beautifully crafted scripts chaps.
You should take this campaign to radio and exploit Sir Bill’s dulcet tones.
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