News

Expedia recruits British actor Bill Nighy to promote sale through office stationery

Online travel company Expedia has recruited the talents of British actor Bill Nighy to promote its “biggest sale ever” in a series of TV adverts.

The campaign, developed by DDB Sydney and Carat, features the voice of Nighy who brings to life the thoughts of various pieces of office stationery left behind over the summer holidays.

https://www.youtube.com/watch?v=G6AytqGph_4

DDB Sydney executive creative director, Dylan Harrison said in a statement: “Expedia’s Summer Sale campaign is an integrated approach to telling the emotional importance of a much needed holiday from the office, from an unexpected point of view.

“Expedia understand the depth of emotions people feel around their precious time away, but always tell their story with a twist; hence our category busting approach of leveraging the abandonment issues of the inanimate office objects left behind. The pathos of the much deserving loyal office servants is strong, but not as strong as the draw of a great summer holiday escape with Expedia.”

Louise Crompton, director of brand marketing, Expedia Australia and New Zealand, said in a statement: “At a time when Australians are bombarded with sales messages, we wanted to add a bit of humour to the mix while still clearly communicating that Australians planning their 2014 holidays can get an amazing deal at Expedia.com.au.”

The campaign has been running across TV, out of home, digital, press and social media since Boxing Day.

https://www.youtube.com/watch?v=ohaThfK_VPs

https://www.youtube.com/watch?v=Isc6l48yw4s

https://www.youtube.com/watch?v=ESJBcbyvmTQ

https://www.youtube.com/watch?v=lPAwuaSJn2M

https://www.youtube.com/watch?v=dXbQgV2F26o

Credits:

Advertiser: Expedia Australia and New Zealand

  • Louise Crompton, Director Brand Marketing

Creative Agency: DDB

  • Executive Creative Director – Dylan Harrison
  • Deputy Executive Creative Director – Darwin Tomlinson
  • Creative Group Heads – Guy Lemberg and Adam Ledbury
  • Art Directors – Daniel Ieraci and Adam Ledbury
  • Copywriters – Simon Friedlander and Guy Lemberg
  • Designer – Shane Wahl
  • Senior Art Buyer – Leesa Murray
  • TV Producer – Rachel Solomon
  • Head of TV Production – Brenden Johnson
  • Print Producer – Cushla Morton
  • Business Director – Lena Dawson
  • Business Manager – Jaimee-Lee Field

Production: Sergeant Major

  • Producer – Ashley Mcleod
  • DP – Matt Stewart
  • Post production – FSM
  • Offline Edit – Mark Parry
  • Grade – Scott McLean
  • Online – Howie Hill
  • Audio Post – Rumble/DDB Sydney
  • Music – Smith & Western

Media: Carat

  • Janine M’Crystal, Group Account Director
  • Michael Marsh, Business Director
  • Fran Mahony, Digital Business Director
  • Hilary Woodfine, Strategist
  • Chi An Chau, Business Executive
  • Penny Taylor, Digital Executive
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