Facebook: Chairs are made so people can sit down (and we’ve got a billion users now)

chairs are like facebookFacebook has announced that it has hit a billion active users for the first time, and launched a major ad campaign to promote itself.

The ad features a celebration of everyday things, arguing that items such as chairs, doors, bridges and aircraft are things that connect everyone, just like Facebook does.

Facebook founder Mark Zuckerberg shared an update saying:

“This morning, there are more than one billion people using Facebook actively each month.

“If you’re reading this: thank you for giving me and my little team the honor of serving you.

“Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life.

“I am committed to working every day to make Facebook better for you, and hopefully together one day we will be able to connect the rest of the world too.”

The ad:

The ad, The Things That Connect Us, was created by Wieden + Kennedy.

zuckerberg one bilion


In a press release, facebook said that it currently has 11.5m monthly active users. It said that Nielsen research indicates that nearly two thirds of all online Australians have a Facebook profile with 73% of business people using Facebook daily.


  1. Nat
    5 Oct 12
    9:41 am

  2. Nokia. Connecting People.

  3. haha-neilson
    5 Oct 12
    10:00 am

  4. Sit down? i thought FB was made for stalking, No?

  5. AdGrunt
    5 Oct 12
    10:32 am

  6. What the actual fuck, was that ad about?

  7. glen
    5 Oct 12
    11:00 am

  8. Someone’s been reading actor-network theory, latched on to the idea of delegating agency to things in networks that enable us to assemble certain forms of sociality.

  9. Bret
    5 Oct 12
    11:08 am

  10. Too contrived and similar to many other ads. Didn’t feel like Facebook at all

  11. Nathan
    5 Oct 12
    11:21 am

  12. Matt
    5 Oct 12
    11:46 am

  13. UNLIKE. Didn’t feel even the slightest but interested watching this. Just didn’t connect for me….

  14. Neptune
    5 Oct 12
    11:59 am

  15. I sit down on the toilet? Does that somehow connect me to something? Neptune?

  16. Zuck
    5 Oct 12
    1:52 pm

  17. Chair rhymes with share – easy
    I will now join Facebook

  18. zzzz
    5 Oct 12
    2:00 pm

  19. Lame. classic example of a brief that lacks a truth, or a fact, or anything you could give a shit about!

  20. clive burcham
    5 Oct 12
    2:08 pm

  21. people clearly enjoy Facebook.

    but Facebook, the entity, perhaps not so.

    changing your rules to attract more revenue, like a 14 year old boy changes his mind. Clearly, maturity at the top is needed so clients, agencies and users get some consistency versus confusion.

    Another change today which effect reach by about 40%…


  22. Clive Burcham
    5 Oct 12
    2:54 pm

  23. Will from London
    5 Oct 12
    6:07 pm

  24. Just the worst

  25. IARH
    5 Oct 12
    8:13 pm

  26. Hoy mother of God….where the hell is the connection with the chair and Facebook, etc….one of the worst tvc I’ve seen in my lifetime

  27. Dave
    8 Oct 12
    9:54 am

  28. Chairs are like facebook, they’re both a great place assholes to waste time.