News

Fairfax answers video criticism

Fairfax Digital has undertaken a review of videos carried on its websites and removed a number that did not meet its “fair dealing” requirements following an item by Mumbrella over its appropriation of YouTube content.  

Ricky Sutton, Head of Video at Fairfax, told Mumbrella that staff have been reminded of the company’s policy on fair dealing, which defines when it is acceptable to use content that has originated from elsewhere.

He said:

“Since your piece on Fairfax content theft on Mumbrella on Monday we have taken the following action to clarify our position on the issue you raised. As a result we have since;

“1. Removed any video that did not meet our existing fair dealing requirement.

“2. Re-iterated our existing policy, which governs fair dealing, to all our staff in Fairfax Digital Productions and spoken directly to senior staff. If future video material is either part of the news story or is itself the news story and where additional Fairfax Digital production value has been added, it can be used as editorial content, with any identifying marks clearly displayed and the source attributed. In any other instance we endeavour to contact the underlying rights holder to gain permission to publish through our player. If this permission cannot be obtained the aggregator’s player should be embedded.

“We will continue to use content from YouTube, under this policy. We currently publish over 1,100 videos a month, compared with around 700 at this time last year and try to ensure that our team adhere to the policies in place amidst this growth of interest in online video.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.