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	<title>Comments on: Fairfax is keeping its readers locked in the cellar</title>
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	<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529</link>
	<description>Everything under Australia’s media and marketing umbrella</description>
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		<title>By: Thoughts on the digital revolution &#171; Woolly Days</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3766</link>
		<dc:creator>Thoughts on the digital revolution &#171; Woolly Days</dc:creator>
		<pubDate>Mon, 20 Apr 2009 13:15:02 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3766</guid>
		<description>[...] not seem to understand the new environment. Last week Tim Burrowes pointed out the stupidity of Fairfax&#8217;s miserliness with outgoing links. Meanwhile the Fairfax Digital operation thrashes the quality of the brand with [...]</description>
		<content:encoded><![CDATA[<p>[...] not seem to understand the new environment. Last week Tim Burrowes pointed out the stupidity of Fairfax&#8217;s miserliness with outgoing links. Meanwhile the Fairfax Digital operation thrashes the quality of the brand with [...]</p>
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		<title>By: Steve Dodds</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3669</link>
		<dc:creator>Steve Dodds</dc:creator>
		<pubDate>Fri, 17 Apr 2009 12:53:52 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3669</guid>
		<description>I agree with the general tenor about SMH links.

However, as an inveterate Letter to the Editor writer, I find the inability to comment on stories more annoying.

The vast majority have no feedback mechanism, and I still haven&#039;t found the official Letters to Editor email link.

Much as one may disagree with Miranda Devine, she does reply to feedback (as does Peter FitzSimmons) but that is via their own email accounts. And even then neither have a comments section.

The Telegraph, on the other hand, has comments and feedback for virtually every story.

The ability to interact with stories is, I believe, the webs big advantage.

Cheers

Steve</description>
		<content:encoded><![CDATA[<p>I agree with the general tenor about SMH links.</p>
<p>However, as an inveterate Letter to the Editor writer, I find the inability to comment on stories more annoying.</p>
<p>The vast majority have no feedback mechanism, and I still haven&#8217;t found the official Letters to Editor email link.</p>
<p>Much as one may disagree with Miranda Devine, she does reply to feedback (as does Peter FitzSimmons) but that is via their own email accounts. And even then neither have a comments section.</p>
<p>The Telegraph, on the other hand, has comments and feedback for virtually every story.</p>
<p>The ability to interact with stories is, I believe, the webs big advantage.</p>
<p>Cheers</p>
<p>Steve</p>
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		<title>By: me</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3651</link>
		<dc:creator>me</dc:creator>
		<pubDate>Fri, 17 Apr 2009 06:01:58 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3651</guid>
		<description>Stop, all you conspiracy theorists - I also work online at Fairfax; we&#039;ve always been encouraged to link out. The fact is that the new content management system they&#039;ve been rolling out here this year has made it much harder to add links - both manually and automatically - apparently its a bug that&#039;s going to be fixed.</description>
		<content:encoded><![CDATA[<p>Stop, all you conspiracy theorists &#8211; I also work online at Fairfax; we&#8217;ve always been encouraged to link out. The fact is that the new content management system they&#8217;ve been rolling out here this year has made it much harder to add links &#8211; both manually and automatically &#8211; apparently its a bug that&#8217;s going to be fixed.</p>
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		<title>By: mumbrella</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3562</link>
		<dc:creator>mumbrella</dc:creator>
		<pubDate>Thu, 16 Apr 2009 04:44:38 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3562</guid>
		<description>Hi Kristi,

I&#039;m happy for people to use Mumbrella in whatever way they find helpful! So long as you don&#039;t mind me teasing you afterwards...

Cheers,

Tim</description>
		<content:encoded><![CDATA[<p>Hi Kristi,</p>
<p>I&#8217;m happy for people to use Mumbrella in whatever way they find helpful! So long as you don&#8217;t mind me teasing you afterwards&#8230;</p>
<p>Cheers,</p>
<p>Tim</p>
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		<title>By: Kristi</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3549</link>
		<dc:creator>Kristi</dc:creator>
		<pubDate>Thu, 16 Apr 2009 02:24:36 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3549</guid>
		<description>Sorry Tim was in two minds as to whether to post, should have gone with my head!  Please delete! ;)</description>
		<content:encoded><![CDATA[<p>Sorry Tim was in two minds as to whether to post, should have gone with my head!  Please delete! <img src='http://mumbrella.com.au/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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		<title>By: mumbrella</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3548</link>
		<dc:creator>mumbrella</dc:creator>
		<pubDate>Thu, 16 Apr 2009 02:23:28 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3548</guid>
		<description>Anyone else want to say hello to their friends? Catch up on what old colleagues are up to? Feel free to do so here.

Perhaps we should start doing dedications...

Cheers,

Tim - Mumbrella</description>
		<content:encoded><![CDATA[<p>Anyone else want to say hello to their friends? Catch up on what old colleagues are up to? Feel free to do so here.</p>
<p>Perhaps we should start doing dedications&#8230;</p>
<p>Cheers,</p>
<p>Tim &#8211; Mumbrella</p>
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		<title>By: Kristi</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3547</link>
		<dc:creator>Kristi</dc:creator>
		<pubDate>Thu, 16 Apr 2009 02:18:38 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3547</guid>
		<description>Hi Quentin,

how are you?  Apart from Fairfax linking problems!  Have moved on from Expedia and did a bunch of travelling around Australia.  Have to thank your magazine for some great tips!

Cheers
Kristi</description>
		<content:encoded><![CDATA[<p>Hi Quentin,</p>
<p>how are you?  Apart from Fairfax linking problems!  Have moved on from Expedia and did a bunch of travelling around Australia.  Have to thank your magazine for some great tips!</p>
<p>Cheers<br />
Kristi</p>
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		<title>By: Byte Into It - 15 Apr 09 &#171; Byte Into It - Computing and new technology</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3511</link>
		<dc:creator>Byte Into It - 15 Apr 09 &#171; Byte Into It - Computing and new technology</dc:creator>
		<pubDate>Wed, 15 Apr 2009 08:56:43 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3511</guid>
		<description>[...] Fairfax is keeping its readers locked in the cellar - mUmBRELLA [...]</description>
		<content:encoded><![CDATA[<p>[...] Fairfax is keeping its readers locked in the cellar &#8211; mUmBRELLA [...]</p>
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		<title>By: Quentin Long</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3476</link>
		<dc:creator>Quentin Long</dc:creator>
		<pubDate>Wed, 15 Apr 2009 02:24:36 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3476</guid>
		<description>Hey Tim

Yepo again. Our massive 100 Best Towns Coverage was linked by News and Ninemsn and everyone in between - but Fairfax, oh no. 

And to make sure it is not just a print to digital conversation, they even obliterated our mastehad from their coverage so instead of Australian Traveller revealing the 100 Best Towns in Australia it was a panel of tourism experts and Australian Traveller mysteriously had nothing to do with it. 

It&#039;s the pettiness we, Nige and I,  have come to love and respect form our former employers. 

It has nothing to do with the fact they forgot to register travelandleisure.com.au before announcing their new and very increasingly costly venture to the market. 

It took them 6 months to call me and then only to try and sue us and close us down. Thankfully their arrogance didn&#039;t dissuade us. 

The bloody incompetence of Fairfax is asotunding yet the marketers fall for it every time. 

It will not last, no wonder everyone is selling down on Fairfax. 

Cheers
Q</description>
		<content:encoded><![CDATA[<p>Hey Tim</p>
<p>Yepo again. Our massive 100 Best Towns Coverage was linked by News and Ninemsn and everyone in between &#8211; but Fairfax, oh no. </p>
<p>And to make sure it is not just a print to digital conversation, they even obliterated our mastehad from their coverage so instead of Australian Traveller revealing the 100 Best Towns in Australia it was a panel of tourism experts and Australian Traveller mysteriously had nothing to do with it. </p>
<p>It&#8217;s the pettiness we, Nige and I,  have come to love and respect form our former employers. </p>
<p>It has nothing to do with the fact they forgot to register travelandleisure.com.au before announcing their new and very increasingly costly venture to the market. </p>
<p>It took them 6 months to call me and then only to try and sue us and close us down. Thankfully their arrogance didn&#8217;t dissuade us. </p>
<p>The bloody incompetence of Fairfax is asotunding yet the marketers fall for it every time. </p>
<p>It will not last, no wonder everyone is selling down on Fairfax. </p>
<p>Cheers<br />
Q</p>
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		<title>By: John Pospisil</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3475</link>
		<dc:creator>John Pospisil</dc:creator>
		<pubDate>Wed, 15 Apr 2009 02:22:59 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3475</guid>
		<description>As an (related) aside, smh.com.au is now a PR9 site, up from PR8 not that long ago, which means, as far as Google is concerned, it&#039;s up there with the New York Times and the Guardian. Weird, that&#039;s all.</description>
		<content:encoded><![CDATA[<p>As an (related) aside, smh.com.au is now a PR9 site, up from PR8 not that long ago, which means, as far as Google is concerned, it&#8217;s up there with the New York Times and the Guardian. Weird, that&#8217;s all.</p>
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		<title>By: Someone who would dearly love to use their real name but my boss might see it and he'd know who I was</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3465</link>
		<dc:creator>Someone who would dearly love to use their real name but my boss might see it and he'd know who I was</dc:creator>
		<pubDate>Tue, 14 Apr 2009 23:27:14 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3465</guid>
		<description>Where I work we sometimes quote and link to the media big boys in our stories.

We recently recevied a call from one of the media co&#039;s (i won&#039;t say who) insisting that EVERY TIME we quote them they needed us to link to them.

I laughed and asked them on what grounds do we &#039;have to&#039; do it EVERY time.

They said it was just good business practise. As they quote us a lot too I said, &#039;fine, we will if you will&#039;

They declined and hung up.</description>
		<content:encoded><![CDATA[<p>Where I work we sometimes quote and link to the media big boys in our stories.</p>
<p>We recently recevied a call from one of the media co&#8217;s (i won&#8217;t say who) insisting that EVERY TIME we quote them they needed us to link to them.</p>
<p>I laughed and asked them on what grounds do we &#8216;have to&#8217; do it EVERY time.</p>
<p>They said it was just good business practise. As they quote us a lot too I said, &#8216;fine, we will if you will&#8217;</p>
<p>They declined and hung up.</p>
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		<title>By: Tim - Mumbrella</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3461</link>
		<dc:creator>Tim - Mumbrella</dc:creator>
		<pubDate>Tue, 14 Apr 2009 20:57:39 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3461</guid>
		<description>Hi digital gal, I&#039;m not going to say which bit of Fairfax my source comes from.

But take a look at the two examples I gave above. In one of them there were a dozen potential links. Yet only three were inserted, dotted through the piece, and to the only three Fairfax sites mentioned.

In the other it&#039;s an item about parenting blogs, which originally ran in print. I&#039;d buy the argument that there&#039;s no time in the process of putting the stories up to add links (I know how busy the overnight shifts are, yet on very small staffs) - except somebody has taken the time to add a link - to a Fairfax site not even mentioned in the piece.

Cheers,

Tim</description>
		<content:encoded><![CDATA[<p>Hi digital gal, I&#8217;m not going to say which bit of Fairfax my source comes from.</p>
<p>But take a look at the two examples I gave above. In one of them there were a dozen potential links. Yet only three were inserted, dotted through the piece, and to the only three Fairfax sites mentioned.</p>
<p>In the other it&#8217;s an item about parenting blogs, which originally ran in print. I&#8217;d buy the argument that there&#8217;s no time in the process of putting the stories up to add links (I know how busy the overnight shifts are, yet on very small staffs) &#8211; except somebody has taken the time to add a link &#8211; to a Fairfax site not even mentioned in the piece.</p>
<p>Cheers,</p>
<p>Tim</p>
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		<title>By: Digital gal</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3456</link>
		<dc:creator>Digital gal</dc:creator>
		<pubDate>Tue, 14 Apr 2009 14:01:38 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3456</guid>
		<description>I think you will find that it is mainly the stories which come from print which don&#039;t have the hyperlinks and this is purely because there is no mechanism to insert links when filing for print that will bring them across to online.

It&#039;s a different matter for reports written first for online. And Tim, I&#039;m guessing your Fairfax Deep Throat was a printie. There is no such policy in place. In fact, we are encouraged to link out. It&#039;s just that the production process at night does not allow people the luxury of double-handling copy and inserting links.</description>
		<content:encoded><![CDATA[<p>I think you will find that it is mainly the stories which come from print which don&#8217;t have the hyperlinks and this is purely because there is no mechanism to insert links when filing for print that will bring them across to online.</p>
<p>It&#8217;s a different matter for reports written first for online. And Tim, I&#8217;m guessing your Fairfax Deep Throat was a printie. There is no such policy in place. In fact, we are encouraged to link out. It&#8217;s just that the production process at night does not allow people the luxury of double-handling copy and inserting links.</p>
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		<title>By: Nate Cochrane</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3454</link>
		<dc:creator>Nate Cochrane</dc:creator>
		<pubDate>Tue, 14 Apr 2009 13:39:22 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3454</guid>
		<description>You&#039;re looking for a conspiracy where none exists. Although I can&#039;t speak for other Fairfax publications I know that the one I worked on actively encouraged reporters to file links with their stories.  If they&#039;re not getting up online then that&#039;s Fairfax Digital at play. 

The comment that eds had primary responsibility to put links on stories is in my long experience a fantasy. Sometimes subs would but the primary responsibility sat with the reporter (that&#039;s not to say that eds wouldn&#039;t just that they weren&#039;t primarily responsible). 

For those not in the &quot;know&quot; there is no one Fairfax. There is The Age, the SMH, Fairfax Digital, Fairfax Community Network  and Fairfax Business Media. They mostly either hate or at best ignore each other.</description>
		<content:encoded><![CDATA[<p>You&#8217;re looking for a conspiracy where none exists. Although I can&#8217;t speak for other Fairfax publications I know that the one I worked on actively encouraged reporters to file links with their stories.  If they&#8217;re not getting up online then that&#8217;s Fairfax Digital at play. </p>
<p>The comment that eds had primary responsibility to put links on stories is in my long experience a fantasy. Sometimes subs would but the primary responsibility sat with the reporter (that&#8217;s not to say that eds wouldn&#8217;t just that they weren&#8217;t primarily responsible). </p>
<p>For those not in the &#8220;know&#8221; there is no one Fairfax. There is The Age, the SMH, Fairfax Digital, Fairfax Community Network  and Fairfax Business Media. They mostly either hate or at best ignore each other.</p>
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		<title>By: Kristi</title>
		<link>http://mumbrella.com.au/fairfax-is-keeping-its-readers-locked-in-the-cellar-4529#comment-3442</link>
		<dc:creator>Kristi</dc:creator>
		<pubDate>Tue, 14 Apr 2009 07:27:18 +0000</pubDate>
		<guid isPermaLink="false">http://mumbrella.com.au/?p=4529#comment-3442</guid>
		<description>Fair point Ben.  Looking again, the transition from print to online is probably the culprit. 

However, jumping over to the Tech section and reading the article on the Extreme Sheep herding video, I just couldn&#039;t seem to find a link to the video.....

Maybe this is all one big coincidence!</description>
		<content:encoded><![CDATA[<p>Fair point Ben.  Looking again, the transition from print to online is probably the culprit. </p>
<p>However, jumping over to the Tech section and reading the article on the Extreme Sheep herding video, I just couldn&#8217;t seem to find a link to the video&#8230;..</p>
<p>Maybe this is all one big coincidence!</p>
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