Fairfax Media experiments with Editor’s Edition curated weekly newsletter for subscribers
Fairfax Media’s The Sydney Morning Herald and The Age are trialling editor-curated subscriber newsletters over the next six weeks.
Subscribers have been invited to sign up to the Editor’s Edition weekly newsletter which, according to the email invite, will be from the respective paper’s editor-in-chief’s Darren Goodsir and Andrew Holden.
According to the subscription details, the Editor’s Edition will be a “behind-the-scenes” look at the week’s big issues and will aim to provide an insight into the week in news and the newsroom.
The Australian Financial Review editor-in-chief Michael Stutchbury already sends a regular email to AFR subscribers.
Fairfax Media has declined to comment on the trial.
This week it was revealed Fairfax had made a number of redundancies in its marketing department, with marketing director Chelsea Wymer, who is understood to have taken voluntary redundancy.
Miranda Ward
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Implementing 90s strategies now? Well done, Fairfax, slowly catching up.
Gather we can expect clean, clutter-free pages sometime in 2033?
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Michael Stutchbury’s Friday email is one of the best aspects of my AFR subscription. It’s a little raw and unpolished and generally contains a few gems that I haven’t read anywhere else. He always has a great take on the key issues of the week.
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will be interesting to see if the editors highlight stories from anywhere and everywhere, or whether they will only be spruiking their own. If they’re serious about best-practice curation, it should be the former….
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I was under the impression that the SMH I pay $2.50 a day for ($3.50 on Saturdays) was already the editor’s edition. Otherwise why have an editor?
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Until they figure out what the product requires I don’t really have any faith in these editors. There is very little news origination, no evidence of intelligent curiosity and a huge volume of dubious opinion and sad efforts at celebrity.
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Hi Tim, seemingly unbeknown to you email is enjoying quite the renaissance with marketers due to much improved UI hence CRM businesses aren’t going away. If you were Fairfax why wouldn’t you take note and follow what the NY times are doing (which could well be the case) based on this here article achieving open rates of 70% engaging an audience who perhaps aren’t reading elsewhere. What would you do? digiday.com/publishers/new-york-times-gets-70-percent-open-rate-newsletters/
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