Fairfax websites to carry Ten News video
Fairfax Media is to up the amount of online video it offers with a deal announced today to carry Ten’s news content.
The content will be carried on Fairfax’s digital mastheads which include smh.com.au and theage.com.au.
Fairfax Digital CEO Jack Matthews said: “We’re always looking for ways to innovate how we do business and continue providing engaging content for our audiences. This deal is the first in a significant shift for us as we look to expand video capabilities throughout our network of sites and create new opportunities for advertisers across our inventory.”
The arrangement with Network Ten will see Fairfax Digital gain access to branded Ten News broadcasts. Fairfax production teams will also be able to cut and create their own stories using live raw footage from the newsroom or file footage the Network Ten archives.
Fairfax has been heavily investing in online video with a team of 22 full-time video production staff.
Late last year Fairfax appointed former News Ltd and nineMSN staffer Ricky Sutton to the new role of Head of Video.
Sutton said: “We conducted a survey of our members, and more than 10,000 respondents sent a very clear message that they wanted to see more video across our websites. The relationship we’ve started with Network Ten is just the beginning of us really ramping up our online video offerings this year.”
The move comes as TV budgets start to shift towards online video. In many cases online media owners have been unable to deliver sufficient inventory to keep up with demand for pre-roll ads.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Great… Sandra Sully on autoplay…
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It used to be called syndication.
Everything old is new again.
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“We conducted a survey of our members, and more than 10,000 respondents sent a very clear message that they wanted to see more video across our websites”
Ricky, I conducted a survey of my contacts, and most of them sent an extremely clear message to stop autoplaying videos on almost every bloody story to boost your sellable inventory!
I for one support survey monkey. It gets my goat when sites assume I need to see video when all I want is to read the article. If I want to watch, I’ll either switch on the TV or go to the TV website. Sheesh …
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It’s called Ten because that’s the size of their news budget.
Or the size of their news audience.
I forgot.
You know it makes sense.
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Ricky – a whole 10,000 people. wow. Stop the auto-play and you might get more. It’s false counting.
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22 full time video production staff and still no one at Fairfax can light for a decent key. Have any of these staff actually done any production before – despite some great journalist talent I think their video content is woeful.
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the comments stream a little hot over at http://www.adnews.com.au/news/.....-consumers (behind a paywall now)
Different press release on above but why is it the only content on site only open to subscribers.
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“The move comes as TV budgets start to shift towards online video”
Not sure how true this really is … I wasn’t aware TV was down YOY in revenue. Is it?
Some agencies are shifting 10% of tv spend to online video according to the IAB with others redistributing display revenue which is not likely be quickly reflected in YOY data.
If I represented a network of sites that were a little light on video it’s something I would be looking into.
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