Fairfax’s 2UE shuffles evenings program after just one survey, following dip in ratings
Fairfax’s Radio 2UE is changing its evening line-up after only one survey, ditching 4BC’s Walter Williams in favour of local presenter Mike Jeffreys with the station admitting the Brisbane evenings program “wasn’t the right fit for our audience”.
Williams was networked in from Fairfax’s Brisbane station 4BC, replacing Clive Robertson who decided not to return to the shift for 2015.
An email from 2UE program director Clinton Maynard announced the move to staff, acknowledging the changes was in light of last week’s survey result which saw 2UE’s evening programming drop in the ratings, 4.2 ratings points to a share of 4.9 per cent.
Jeffreys will step into the shift from this evening. He has been a regular present on 2UE for several years, most recently hosting Nights over the summer.
Maynard said a long term decision on the show’s future would be made post the proposed merger with Macquarie Radio,
Miranda Ward
The email:
Everyone,From Monday night there will be a change to the 2UE 8pm-Midnightprogram.Walter Williams and his team put a huge amount of effort into producing and presenting the show, however in light of this week’s survey result it is clear the program wasn’t the right fit for our audience.
Mike Jeffreys will step in from Monday until a long term decision is made on the program’s future, post merger.Mike has been a regular presenter on 2UE for several years, most recently hosting Nights over summer. Our listeners clearly like Mike and he attracts a big response whenever he does a stint on the station. I’m sure they will welcome his return next week.Clinton
Good to see Mike Jeffreys back on nights. Good move 2ue
User ID not verified.
We’ve got Mike now bring back Clive.
User ID not verified.
Without Clive it will go nowhere. Ian Rogerson is warmer and better company. He did a good job filling in for Angela Catterns. He would be warm company at night.
User ID not verified.
I wonder when someone is going to start asking some questions about the 2UE management making these repeatedly failing decisions????
User ID not verified.
Great very sick of constant Brisbane news. Mike jut a session filler
Halfway to bringing back Clive. Aunty Angela is not the afternoon answer. All things pass eventually.
User ID not verified.
2ue management have problems admitting THEY are the ones making mistakes
User ID not verified.
At last management has wised up to yet another of their mistakes – now how about cleaning up mid-dawn with a mature personality.
User ID not verified.
MACQUARUE RADIO NETWORK OWNS 2UE MEANING CLIVE ROBERTSON MAY WELL END UP AT 2GB AS MAY MIKE JEFFRYS AND OTHER CURRENT 2UE PEOPLE THEN NEW BLOOD WILL COME TO 2UE!
User ID not verified.