Dr Mumbo

Fanning the flames

News.com.au today reports the shocking news that Cosmo carries starlet Dakota Fanning on its cover next to coverlines promoting “sex tips and raunchy advice”. The tale currently dominates the site’s entertainment section.

The reason why this is outrageous? Because Fanning is only 17.

One piece of missing information that may have been a tad relevant for news.com.au’s Australian audience? It’s the US February edition of Cosmo.

cosmopolitanfeb

Cosmo's Australian edition

The Australian edition goes with the decade-and-a-bit older Miranda Kerr.

An uncharitable person might think the fact that Cosmopolitan is published by rival publisher ACP Magazines in Australia might have something to do with the beat-up.

But Dr Mumbo is far more charitable. Clearly the 15 seconds it would have taken to check before putting up the agency copy was too much.

Mind you, the story was pretty thin to begin with.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.