Opinion
- Pub talk hides the risk of rapid newspaper decline
  
  Last night I found myself with a schooner of beer in hand pontificating about the future of media.
  
  So no change there then. The only difference was, for once I had an audience. Read more »
- Allan Johnston gives thumbs up to new “C’mon Stevo” jingle
  
  Leo Burnett Melbourne has launched a campaign for Cricket Australia putting a new spin on the well-known “C’mon Aussie C’mon” jingle. But is it as catchy? Read more »
- Long term isn’t always the answer
  
  “I used to think that Social Media Marketing was all about the long term relationships, the campaign model was the devil’s work! How I was wrong. Luke Slattery founder of Movember flipped this whole idea of long term relationship on its head.”
  
  The Population’s Julian Cole
- Pin point creativity
  
  Sometimes it doesn’t take a client for an agency to do creative work.
  
  As this video posting (65,320 pins!) from Leo Burnett Sydney demonstrates: Read more »
- Transparent SMH – great but late?
  
  Another day, another SMH cover wrap. Read more »
- A dreadful coverwrap
  
  So here’s how The Sydney Morning Herald will look on news stands this morning. Read more »
- YouTube’s fantastic resources for journos
  
  One of the many things I love about my job is that I get to spend an inordinate amount of the day on YouTube. Read more »
- Media Week latest to go online only
  
  I saw the sad news this morning that Media Week in the UK has closed its print edition after 24 years. Read more »
- Sometimes this industry does the right thing
  
  It may be that it was simply never as visible in the days before social media, but it seems to me that this new level of connectivity is allowing the media and marketing industry to do more positive deeds than ever before. Whether global poverty, climate change, male suicide or simple compassion, there seems to be a current industry-led initiative. Read more »
- Murdoch and Google redux
  
  I wouldn’t blame you for being bored of my views on the Google versus Murdoch debate by now. Read more »
- Laziest social media campaign yet?
  
  I used to work in Dubai.
  
  Among the many corrupt things about the media there were the government-funded “awards” that incentivised journalists to write positive things about the emirate. You can read more about that at Fake Plastic Souks.
  
  So I’m just delighted to see that Sydney agency Robot Meets Alien is adopting a similar approach Read more »
- Bondi beach stunt fell flat for me
  
  Sometimes I’m glad I read my trade press – because otherwise I’d have no idea what the enormous great campaign laid out on Bondi Beach this weekend was all about. Read more »
- Good on the trouble-making Herald
  
  It feels to me like the Sydney Morning Herald is going through something of a campaigning, investigative purple patch at present. Read more »
- Shock! Why Murdoch may be more right than wrong about Google
  
  Want to know something ironic?
  
  I wrote a story earlier this week about Rupert Murdoch. At the time of writing, I thought that he was pretty much wrong. But based on what happened when that story went viral, I think he may have a point. Read more »
- Ambra: Killer video, fatally wounded execution
  
  It’s funny how sometimes you can come across the best idea in the world, and it’s ruined by the final 5% of execution.
  
  That’s the situation in the case of Read more »