Dr Mumbo

Ferrier crowdsources the cover

Fresh from the news Adam Ferrier is going to publish a new book about behavioural psychology  he is now asking the great unwashed on Twitter which cover he should pick for it.

Adam Ferrier book coversComments ranged from former Naked colleague Carl Moggridge who went for A, as “I’m not sure I could have your mug on my bookshelf”, to Y&R Auckland planner Jono Key pointed out “put all 3 into market and test. Surely you’ll get a 2nd run ….”.

Personally Dr Mumbo thinks Ferrier should go with this rather fetching picture he posted of himself last year.

Ferrier's new look

Ferrier’s new look

 

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