Fetch TV to launch major Game of Thrones outdoor campaign on the back of HBO deal
IPTV player Fetch TV will launch a major national outdoor campaign promoting new access to buy Game of Thrones episodes, and other HBO content, on its platform.
“There will be more than 100 outdoor displays nationally,” Scott Lorson, CEO of Fetch TV told Mumbrella. “There is tremendous demand for leading titles like Game of Thrones, Walking Dead, True Blood and HBO clearly produces some of the biggest, highest quality and most in demand drama and to give our customer access to that content is a really significant coup for us.”
Fetch TV yesterday announced the deal with HBO with the ad campaign promoting the ability to buy the Season five of Game of Thrones. It comes as the company claimed it would reach 250,000 subscribers later this month.
The agreement means Fetch TV will now offer download-to-own TV shows from leading content providers: HBO, 20th Century Fox, Roadshow Entertainment, Disney, Entertainment One, Warner Bros., Lionsgate, ABC Commercial, and Viacom International Media Works.
The deal is significant as it gives Fetch TV customers one of the largest libraries in the Australian market and will help them challenge smaller rivals in the download-to-own market, including Quickflix and Ezyflix.
“There are many avid viewers and fans of HBO series in Australia,” said Sofia Chang, executive vice president of worldwide digital distribution at HBO. “We are delighted to partner with Fetch TV to offer their customers the ability to download and keep their favourite HBO shows.”
Lorson
Lorson added: “Australians love their movie collections, and we are now seeing a rapid shift in preference from physical to digital ownership, as consumers embrace the convenience, early windowing, attractive pricing and multi-device viewing options.”
Fetch TV is an over the top (OTT) service which offers consumers IPTV services including Netflix, the major free-to-air catch up services and a number of other channels on its service. It partners with major telcos Optus, iiNet and Dodo.
Lorson also revealed the service was rapidly approaching the 250,000 subscriber mark on the back of major deals including the inclusion of SVOD Netflix in bundled telco packages.
“We continue to set monthly records for sales and we will expect to surpass 250,000 subscribers by the end of this month,” he said.
Nic Christensen
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what do they mean “buy” game of thrones?
do they mean a license to stream it? on what platforms? at what resolution? is it transferable? if fetch folds do you lose access?
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Wow, nothing says more amazing than offering GoT access for the first time after the season finale.
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You know what I don’t get?
Why some of these new streaming services use programs that have been broadcast already to draw people to their services?
If you’re in the SLIGHTEST bit interested in GoT, you’ve already seen the whole of the 5th season. So why use something like that as the carrot?
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Challenge for all streaming companies are the distribution rights from the studios. Also how the studio’s are allow this content to be distributed i.e. Transactional Video On Demand (TVOD), Subscription Video On Demand (SVOD) or Electronic Sell Through (EST).
Usually a big player such as Foxtel buys the rights for massive amounts and in the agreement it shuts out other players from having the content as SVOD. This forces streaming companies to either go down the TVOD or EST avenue, usually EST (as fetch have) because they only split the revenue with the studio once the consumer has purchased the digital version.
When it comes to owning the digital version this is tricky. Ultraviolet solves this to a point where you have a “digital locker” where all your purchases are stored.
Now, promoting GoT… Although many people who read Mumbrella would have watched GoT, season 1-5, via Foxtel or piracy, the majority (the masses) do not have Foxtel (approx. 26% HH penetration) and many of middle Australia don’t understand how to get the content free of charge (piracy).
It will be interesting if the GoT promo has a spike in subscribers and revenue for fetch. One of the challenges fetch have is the app based streaming services such as STAN, Netflix and Quickflix is that you can sign up instantly and watch with nothing more than your smart device or computer (and internet connection). Fetch still requires a set top box.
Only time will tell is this will be money well spent.
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Yay. Anything to avoid the Foxtel scam.
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Time is up, is wasn’t well spent.
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“Buy” means to literally buy and own the episode – similar to the apple purchasing platform. If you have the fetch boxes that is how you will view it. But from what has been explained elsewhere; you will have an external account which should be available on multiple platforms and not directly tied to Fetch – they’re a providing partner. Fetch is going nowhere soon anyway – if you keep up to date on such releases they are actually gaining demand and deals off long time providers like Foxtel.
They aren’t just providing season 5 or the other past seasons – they will be able to provide each episode of the coming seasons just after it is shown on TV in the states.And GOT is a draw card regardless of if seasons are already finished and so forth – more fans are coming on board due to the hype that follows seasons and so forth.
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Every year in Game of Thrones, there are characters who make it to the next season and then there are those who joins the list of fallen. Some of them are adored by huge swathe of GAME OF THRONES fan community, while others are despised and even cheered at when they die a horrific death. Here is a list of 7 major characters who couldn’t survive GAME OF THRONES Season 5:
http://www.quirkybyte.com/2015.....-season-5/
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No explanation here has suggested Fetch will be superior to PirateBay, so it’s dead. (Services like Netflix and Steam *are* superior to PirateBay and so they thrive.)
And Jon can’t be dead because he’s one of the three heads of the dragon, along with Danny and Tyrion. Good Targaryens all three. And nah, this isn’t a spoiler, it’s a theory based on Tyrion and Jon being the sons of Mad King Aerys and Prince Rhaegar respectively. Now go ruin some fanbois day.
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@ Ami.
‘Buy’ means transfer of ownership. Otherwise you’re leasing it. Seeing as you don’t have the right to transfer Apple music to another account after your death, you aren’t buying it (like a CD). You are renting it.
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