Dr Mumbo

Fiery hipsters and marketing misfires for Masterchef

The inevitable barrage of Masterchef teaser trailers have started to trickle out, and it looks like Channel Ten’s publicists are firmly targeting the media and marketing community with their first batch.

For starters there is Ricoh marketer Fiona Grindlay, who appears to have forgotten the golden rule of know your audience by serving up haggis to judge and known haggis hater Matt Preston:

And then there’s the hipster Jarrod Trigg, who while not working in the ad industry should appeal to all wannabe bearded chefs, if he recovers from making a particularly spicy curry.

Ten is still being coy as to when the new series of Masterchef will air.

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