Film is Australia’s most rewarding category on final day at Cannes, but no joy in Innovation Lions
On the final day of Cannes, the Film Lions proved to be the most fruitful of the remaining five top categories, but there was no success in the Innovation category.
Australia won a single gold in the Film Lions for production company Finch’s role in the ‘Mistakes’ ad for New Zealand Transport Agency.
Silver went to ‘The Search’ for Lion by BMF Sydney.
There were no golds for Australia in the Film Craft lions, but ‘Mistakes’ picked up a silver for Finch Sydney. ‘Comets’ for Diageo by Exit Films won bronze.
There were no gongs for Australia in the Titanium & Integrated Lions where no Autralian agencies made the shortlist, however an Australian did make win a Titanium with Elliot Kotek, the founder of Not Impossible, winning a Titanium Lion for Project Daniel, which saw new arms 3D printed for children in Sudan.
Whybin\TBWA’s bid in the Innovation Lions for the Crashed Car Showroom also failed to win metal.
However a single lion was picked up in the Branded Content & Entertainment category, with JWT Sydney’s ‘I Touch Myself’ for Cancer Council.
