Film producer, marketers and transmedia expert among speakers revealed for Festival of Branded Entertainment

Branded entertainment festivalMore panellists can be revealed for next month’s Festival of Branded Entertainment.

Speakers on the Format, Function & Finance session, will debate the merits of different formats, how transmedia production principles and practice can work for brands,and how to create branded entertainment that goes beyond screen content.

The speakers for the session are John Ford, founder and CEO, the One Centre; Emma Rugge-Price, VP communications at GE; Jo McAlister, head of marketing at SBS’s World Movie subscription TV channel; and Robert Galinsky, producer of Dust and Glory.

Ford heads up The One Centre which specialises in transmedia production and has worked with a variety of large brands including GE, Audi and McDonald’s.

Among his clients is Rugge-Price. The One Centre created a transmedia project for GE attempting to define the future in two words. The project included a film, online components and a digital art installation.

McAlister has been leading World Movies’ Secret Cinema project, which has seen consumers in Sydney be taken to see a mystery movie, most recently on Goat Island, where they watched Battle Royale.

And Galinsky is to share the story behind Peugot’s partnership with his forthcoming feature film, to be directed by Expendable’s director Simon West and rumoured to be starring Ryan Gosling.

The inaugural Australasian day-long conference and awards will take place on Tuesday November 20 at the Museum of Contemporary Art in Sydney. The festival is being organised by Mumbrella and sister title Encore.

Last week, details of the session on how to collaborate were revealed including speakers from EMI, Powered by Nine, Kontented and Ensemble.

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