Final Droga5 Sydney campaign launches as Tiger brand travels to Marcel with David Nobay
Just weeks after Droga5 closed its doors in Sydney the agency has launched its final piece work, a campaign for Tiger Beer in Singapore.
The new campaign, shot at the end of last year, continues the ‘Uncaged’ creativity theme developed by the agency with the launch of Tiger’s Wheat Beer in Malaysia calling for film ideas to be submitted on beer coasters.
https://www.youtube.com/watch?v=IFUswcTxm8Q
The competition has been aimed at getting film makers to tell a truly Malaysian story.
Droga5 Sydney won the Heineken-owned brand in 2013, what was to be to first stage of a push into Asia and the agency continued to act as the lead on the account even as the Sydney operation struck trouble leading to the announcement of its closure last year.
It debuted the work in 2014 with an ambitious push to highlight the creative potential of Singapore and Southeast Asia using a number of local influencers in areas such as tattooing and stunt work.
Droga5 Sydney founder David Nobay will bring the business with him when he launches an Australian outpost of Publicis creative brand Marcel in Sydney later this month.
Robin Hicks and Simon Canning
Simon Canning is former Communications Manager of Droga5 Sydney
interesting idea – nice one Fergs + Nobay
User ID not verified.
Watched the whole thing. I feel like beer now.
User ID not verified.
That’s a fair while to wait for a beer Peter!
User ID not verified.
Hi Mumbrella –
FYI this campaign was for Tiger White beer in Malaysia, not Singapore.
Cheers
Nick
User ID not verified.
I have no idea what I just watched!!!
It looks like an outdated, white-person’s take on a very much loved Asian brand.
Aren’t we done with the 30 second spot? Let alone this 1 hour monstrosity disguised as a “crowd sourced” film? All the brand equity and goodwill built by Tiger before [Edited under Mumbrella’s comment moderation policy] started working on the brand is slowly being eaten away.
Why is the client allowing this to happen to Tiger Beer?
User ID not verified.
WTF…?
User ID not verified.