Final speaker lineup revealed for Mumbrella’s branded entertainment conference BEfest
The complete program for Mumbrella’s branded content conference BEfest, the Festival of Branded Entertainment is now online.
Several new speakers have joined the lineup for the conference, which is at the Maritime Museum in Sydney on 5 November. Discounted earlybird tickets are on sale until the end of tomorrow.
Newly announced panellists include Air New Zealand’s brand development manager Justine Murphy, who will shed light on the success of the ‘Meanwhile in… New Zealand’ campaign, while explaining how it complements the brand’s global content strategy.
Angelo Kourtis, Vice President (People and Advancement), will explain how Western Sydney University quietly emerged to produce some of the most captivating branded films of 2015.
https://www.youtube.com/watch?v=buA3tsGnp2s
Other new panellists include Michael Ritchie, managing director of production houses Revolver and Will O’Rourke, and Kate Dezarnaulds, head of partnerships at TEDxSydney, who are joining a discussion about how brands can collaborate with filmmakers and artists.
PHD’s Joel Pearson, head of digital and innovation, is also joining this year’s debate about how to devise long-term content-led strategies. Pearson recently returned to Australia after a two year stint with PHD in London where he was global innovation director on the agency’s Unilever global strategy tea.
Rounding up the day is a panel about ‘How to do branded entertainment when you’re not Nike’. Newly announced panellists include Justin Ricketts, CEO of Ensemble Australia, and Jonathan Pease, co-founder of Tongue.
BEfest unveiled its initial line-up in September, when it was announced that the strategist behind Volvo’s Van Damme Epic Split video, Tobias Nordstrom of Sweden’s Forsman & Bodenfors, is headlining this year’s festival.
Nordstrom will reveal how Forsman & Bodenfors has converted countless brands and marketing executives to embrace content-driven communication. He will also share insights into the strategies underlying the agency’s most successful branded entertainment projects, including Volvo’s “Live Test Series” work, which catapulted Forsman & Bodenfors to become the most awarded agency in the world last year, according to the Gunn Report.
Organised by Mumbrella, BEfest is Australia’s only conference dedicated to the fast growing world of branded entertainment and branded content.
To view the BEfest program and find out how to buy discounted earlybird tickets, click here.
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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