F.Y.I.

Finalists & hosts announced for Siren Awards best radio ad of 2015

The finalists in the running for the Siren Awards Best Radio Ad of 2015 have been announced.

The announcement:

Australia’s leading ad agencies, radio stations and production studios are amongst the finalists announced today and in the running for the Siren Awards Best Radio Ad of 2015. Comedy, emotion, outstanding voice over talent and clever use of sound effects are common elements included in the list of finalist ads, for products as diverse as tennis tickets and pest control, to women in engineering and cancer awareness.

Chris Taylor and Andrew Hansen, best known as members of the comedy group The Chaser will host the new, less formal Siren Awards event at Bar 100 on Thursday 14 May. No strangers to radio, Chris and Andrew were part of the full Chaser team that made their radio debut on Triple M (2003) with “The Friday Chaser“. Throughout 2015 Chris and Andrew are touring their live show, a parody of celebrity Q&As entitled In Conversation with Lionel Corn.

Chief executive officer of Commercial Radio Australia, Joan Warner said: “In its 11th year, the Siren Awards continue to highlight the excellence and creativity across radio advertising. The awards provide important peer recognition and the opportunity to reward agencies and clients for ads which stand out from the crowd.”

The Gold Siren winner will receive a trip to the Cannes Radio Lions in June, accompanied by the client of their winning campaign. In addition, Silver Sirens will be awarded to the winners of the three Siren categories of single, campaign and craft ads.

The winners are decided by the Siren Creative Council; a panel of creative directors from leading ad agencies. Finalists are selected from five rounds of Siren voting throughout 2014-15.

There is also a $5000 cash prize for a client-voted award.  A panel of clients vote for the best ad from the round 1- 5 overall winners and it is presented to the writers of the winning ad.

Last year’s Gold Siren was won by “Road” by Jim Curtis and Ryan Fitzgerald from DDB Sydney, promoting Volkswagen’s Fatigue Detection Technology. The “Dumb Ways to Die” campaign, featuring the 2013 Gold Siren winning ad “Set Fire to Your Hair”, written by John Mescall and Pat Baron of McCann Melbourne, claimed the top gong across several categories, and the Radio Grand Prix in Cannes.

The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country.

The Siren Awards will take place at Bar 100, 100 George St, The Rocks, on May 14 at 6-9pm.

2015 Siren Award Finalists

Single

  • Clemenger BBDO, Melbourne, Richard Williams & Ant Phillips, Carlton Mid, No Coincidence
  • Clemenger BBDO, Melbourne, Richard Williams & Ant Phillips, Carlton Mid, The Last Race
  • Clemenger BBDO, Melbourne, Alex Derwin & Lee Sunter, Transport Accident Commission, Paranoia
  • Clemenger BBDO, Sydney, Wayne Ching & Russel Fox, Transport Accident Commission, Cut It Out
  • Cooch Creative, Perth, Ron Samuel & Mick Colliss, Department of Transport, Sensitive Part
  • Cooch Creative, Perth, Ron Samuel & Mick Colliss, Department of Transport, Tooth
  • Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, Get Closer to The Action: ‘Ball of Fire’
  • Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, Get Closer to The Action: ‘Slide’
  • Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, Get Closer to The Action: ‘Strings’
  • Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, Specsavers, Racecaller
  • Disciple, Sydney, Alan Wilson & Peter Defries, Melanoma Institute Australia, Melanoma Spreads
  • Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Local
  • Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Love
  • Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Talk
  • Grey Melbourne, Melbourne, Shannon Crowe & Jackson Harper, Sportsbet.com.au, Man Hands
  • Leo Burnett Melbourne, Garret Fitzgerald & Joe Hill, SPC Perfect Fruit, Perfect World
  • Leo Burnett Melbourne, Edward Heckes, Daniel Sparkes & Andrew Woodhead, 7-Eleven – Slurpee, Precious Nana
  • Leo Burnett, Sydney, Scott Huebscher, Bundaberg Rum, Men Like Us Like Tasting
  • Leo Burnett, Sydney, Scott Huebscher, Bundaberg Rum, Men Like Us Like Valentines
  • Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City of Perth, Father’s Day – Spiderman
  • Marketforce, Perth, Ryan Yip & Bryan Dennis, Curtin University, Garble
  • Marketforce, Perth, Alida Henson, Megan Riley, Guy Howlett & Neil Martin, Tuart College & Canning College, Jerk- Duties
  • Marketforce, Perth, Ryan Yip & Bryan Dennis, Curtin University, Good Luck
  • Marketforce, Perth, Ryan Yip & Bryan Dennis, Dawson’s Garden World, Short Lived Love
  • Marketforce, Perth, Alida Henson, Megan Riley, Guy Howlett, Neil Martin, Pat Lennox & Ben Green, Curtin University,

Women in Engineering

  • M&C Saatchi, Sydney, Geoff Reid, Commonwealth Bank, Cabbie
  • Meerkats, Perth, Kurt Beaudoin, Brownes Dairy, Octagon
  • McCann, Melbourne, David Ponce de Leon & Alex Wadelton, Tigerair, Anvils
  • McCann, Melbourne, David Ponce de Leon & Alex Wadelton, Tigerair, Penguins
  • Starcom/Mediavest, Sydney, Blake Gibson & Nathan Leigh-Jones, Glee, Glee in Harmony
  • Southern Cross Austereo, Perth, Matt Dickson, Allpest, Expresso
  • Southern Cross Austereo, Perth, Matt Dickson, Melville Mazda, Polygraph – Mother In Law
  • The Brand Agency, Perth, Mitch Mitchell, David Donald & Craig Buchanan, St John Ambulance WA, Barrier
  • The Brand Agency, Perth, Murray Laird, St John Ambulance WA, Bleeding
  • The Brand Agency, Perth, Murray Laird, St John Ambulance WA, Burns
  • Workshop Australia, Sydney, Matt Arbon & Alex Davidson, Mindhealthconnect, Spot The Difference

Campaign

  • BD Network, Melbourne, Jessica Gunn, My Dog. Mars Petcare, My Everything
  • Clemenger BBDO, Melbourne, Alex Metson & Tim Bishop, Transport Accident Commission, AEB Senses All The Dangers, AEB
  • Two Voices, AEB With And Without
  • Clemenger BBDO, Melbourne, James Carter, Origin, Bills, Exit/Changes, Life
  • Clemenger BBDO, Melbourne, Richard Williams & Ant Phillips, Carlton Mid, The Last Race, No Coincidence, Correct Weight
  • Cooch Creative, Perth, Ron Samuel & Mick Colliss, Department of Transport, Underpants, Footy, Nipples, Tooth, Sensitive Part
  • Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, The Australian Open, ‘Get Closer to The Action Campaign’
  • Cummins&Partners, Melbourne, Chris Ellis & Aaron Lipson, Asahi Premium Beverages – Woodstock Bourbon, The Wood Does the Work: ‘Bob’, ‘Jed’, ‘Avery’
  • Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, Love, Local, Talk
  • Eardrum, Sydney, Ralph van Dijk & Dominic Youdan, Commercial Radio Australia, See You/Make Something/All Enjoy
  • Leo Burnett, Melbourne, Edward Heckes, Daniel Sparkes & Andrew Woodhead, 7-Eleven – Slurpee, BYO Cup Day
  • Marketforce, Perth, Guy Howlett & Neil Martin, The Muresk Institute, Agricultural Innovations
  • Marketforce, Perth, Alida Henson, Megan Riley, Pat Lennox & Ben Green, City Of Perth, Father’s Day
  • Marketforce, Perth, Alida Henson, Megan Riley, Guy Howlett & Neil Martin, Tuart College & Canning College, Jerk
  • M&C Saatchi, Sydney, Geoff Reid, NRMA Insurance, Sounds Better: Choir, Echo, Cheer
  • McCann, Melbourne, David Ponce de Leon & Alex Wadelton, Tigerair, Infrequent Flyers Club
  • Meerkats, Perth, Kurt Beaudoin, Brownes Dairy, Ridiculously Full Flavoured
  • Saatchi & Saatchi, Joe Hawkins, Toyota, Bricklayer/Plumber/Electrician
  • Southern Cross Austereo, Gosford, Cameron Horn, East Coast Fruit and Beverage Company, A Fruity World – The Journey
  • Southern Cross Austereo, Perth, Matt Dickson, Boost Juice, Hate Songs
  • Southern Cross Austereo, Melbourne, Darren Collins, Saint John Estate Agents, No Joke
  • Southern Cross Austereo, Perth, Matt Dickson, Melville Mazda, Polygraph Test
  • Southern Cross Austereo, Perth, Matt Dickson, Allpest, We Don’t Do Husbands

Craft

  • Astbury Audio, Adelaide, Justin Astbury, RAA, PRS 3 Months Free
  • Brainestorm, Perth, Nick Gallagher, Department Of Transport, Brazilian
  • Brainestorm, Perth, Nick Gallagher & Mike Fragomeni, Dawson’s Garden World, Boyz
  • Brainestorm, Perth, Nick Gallagher, Tuart College & Canning College, Don’t Work for a Jerk – Pickle
  • Brainestorm, Perth, Nick Gallagher, Curtin University, Fascination
  • Brainestorm, Perth, Nick Gallagher, RAC, Flood
  • Brainestorm, Perth, Nick Gallagher, RAC, Faulty Boom Gates
  • Cutting Edge, Brisbane, Mike Lange, Golden Casket, Instant Scratch – Its Prestige Ticket
  • Cutting Edge, Brisbane, Mike Lange, Instant Scratch Its, Space Invaders
  • Cooch Creative, Perth, Nick Gallagher, Department Of Transport, Tooth
  • Eardrum, Sydney, Myles Lowe (Song Zu), St John Ambulance, Burns
  • Eardrum, Sydney, Myles Lowe (Song Zu), St John Ambulance, Bleeding
  • Eardrum, Sydney, Steve Hessell (20Below) & Myles Lowe (Song Zu), Commonwealth Bank, Cabbie
  • Eardrum, Sydney, Myles Lowe (Song Zu), Perth Zoo, Cool
  • Eardrum, Sydney, Paul Taylor, Toyota Workhorse, Electrician
  • Eardrum, Sydney, Myles Lowe (Song Zu) & Ramesh Sathiah (Song Zu), Commercial Radio Australia, Love
  • Eardrum, Sydney, Myles Lowe (Song Zu) & Ramesh Sathiah (Song Zu), Commercial Radio Australia, Local
  • Eardrum, Sydney, Myles Lowe (Song Zu) & Ramesh Sathiah (Song Zu), Commercial Radio Australia, Talk
  • Electric Dreams, Melbourne, Tommy Spender, Metro Trains, Deck the Halls (Dumb Ways To Die)
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Tennis Australia, Australia Open, Ball Of Fire
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Seek, Explosions and Stuff
  • Flagstaff Studios, Melbourne, Paul Le Couteur & Dee Gjedsted, Seek, Hammer & Nail
  • Flagstaff Studios, Melbourne, Paul Le Couteur, 7 Eleven, Limited Helmet
  • Flagstaff Studios, Melbourne, Paul Le Couteur, My Dog. Mars Petcare, My Hero
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Transport Accident Commission, Paranoid
  • Flagstaff Studios, Melbourne, Paul Le Couteur, 7 Eleven, Precious Nana
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Tennis Australia, Australia Open, Slide
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Tennis Australia, Australia Open, Strings
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Carlton Mid, The Last Race
  • Flagstaff Studios, Melbourne, Paul Le Couteur, Transport Accident Commission, Tongue
  • Gusto Music, Melbourne, Colin Simkins, SPC Perfect Fruit, Perfect World
  • Risk Sound, Melbourne, Paul Baxter & Matt Thompson, Woodstock Kentucky Bourbon, The Wood Does the Work ‘Avery’
  • Risk Sound, Melbourne, Paul Baxter & Matt Thompson, Woodstock Kentucky Bourbon, The Wood Does the Work ‘Bob’
  • Risk Sound, Melbourne, Paul Baxter & Matt Thompson, Woodstock Kentucky Bourbon, The Wood Does the Work, Jed
  • Rumble Studios, Sydney, Tone Aston, Meat & Livestock Australia, ‘The End of Confusion’
  • Song Zu, Sydney, Abby Sie, Bundaberg Rum, Men Like Us Like Valentines
  • Soundbyte Studios, Perth, Brad Habib, Curtin University, Women in Engineering
  • Soundbyte Studios, Leederville, Brad Habib, City of Perth, Father’s Day – Spiderman
  • Timms Tunes, Adelaide, Mick Wordley, Motor Accident Commission of South Australia, Refresh Your Drive

Source: CRA media release

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