Financial Review Group, BMW, Emirates and Leading Hotels launch reader promotion

The Financial Review Group has launched a multi-platform competition with BMW, Emirates and The Leading Hotels of the World.

A reader promotion of FRG’s Life & Leisure: The Sophisticated Traveller Magazine, called A Life Extraordinary, offers readers the chance to win a luxury travel experience in Munich, Rottach-Egern and Dubai to include business class flights, accommodation at The Leading Hotels of the World and the use of a BMW 5 Series.Valued at $25,000, A Life Extraordinary will be carried across the Australian Financial Review, AFR.com and extended to newsstand, office tower and subscriber promotions throughout September.

Brett Clegg, CEO and publisher of the Financial Review Group said the competition: “reinforces our commitment to taking a different approach to what we’ve traditionally offered advertising clients. Fundamental to this is greater flexibility and customisation across our print and digital platforms to meet their marketing and communications needs.”

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